About Us

Brandon Laan

» the energizer bunny

Brandon is the battery of the team that just keeps on going. He is a 2:21 marathoner, running coach, race director, and Internet entrepreneur. He completed his undergraduate degree at Western University before heading to Hawaii Pacific University for Graduate school. He is an experienced Race Director, and is currently serving as the assistant coach of Western University’s Cross Country Team. As the President of Race Roster, Brandon leverages his knowledge of the running industry to develop key relationships and drive sales. His most recent running accolades include winning The 2010 GoodLife Toronto Marathon and a silver medal at the 2011 Canadian Marathon Championships.


Alex Vander Hoeven

» the driver

Prior to joining forces with the Race Roster team, Alex bounced around North America for 5 years as a Technology Consultant at Deloitte and then completed his MBA at the Richard Ivey School of Business in April 2011. As a Consultant, he learned to sell large enterprise application implementations and manage teams of all sizes. As the CEO of Race Roster, Alex is the driving force behind merging sales efforts with great supporting technology.


Chantelle Wilder

» the wild cat

Don’t let Chantelle’s compact size fool you. She’s fast like a cheetah, and roars like a lion! Currently, she resides in Silicon Valley in California, and is immersed in the west coast running community as a semi-professional distance runner for New Balance, and an advisor to several high school and college athletes. She is one of the Race Directors of London Ontario’s Rock the Road 10k, and her enthusiasm towards the current running boom, combined with her knowledge of the industry make her the perfect candidate to lead Race Roster’s sales and marketing team.


Chan Yin

» the swiss army knife

Like Data from the Goonies, Chan always has the solution to any problem. Since graduating from Western University in 2005, he has built, managed, and sold multiple online gaming sites. He has an extensive programming background and is experienced in leading development teams. Chan is a serial entrepreneur, and is a co-founder of RunnersFeed.com, London’s Rock The Road 10K, and Presentify.me. As the Chief Technology Officer at Race Roster, he makes sure the system is running smoothly and keeps our tech team in order.


Bob Pluss

» the architect

Bob is the architect responsible for conceptualizing the look and feel of Race Roster. He has been involved in designing customer facing platforms for over 10 years. After graduating from Western University in 2005, he pursued a graphic design career and focused primarily on the area of user experience (UX). He is responsible for refining the flow of user interactions that lead to increased customer acquisition, conversion, and retention. As the VP of Design at Race Roster, Bob makes sure customers have a silky smooth experience when registering for races.