Hoopla Association

The Hoopla Association, Inc. is a Salem, Oregon-based non-profit organization that is committed to operating events for local community betterment. Founded in 1999, the Hoopla Association currently is running three great Mid-Willamette Valley events, Hoopla, Cherryfest NW and the Salem Winter Brewfest. Hoopla events not only are geared to be experientially rich for their participants, they also are volunteer-driven and as such are able to generate significant funds for important community groups. Both objectives are important to the Hoopla Association.