Rethink Breast Cancer

We take a breakthrough approach to all aspects of breast cancer – education, resources, advocacy, community engagement, and fundraising – Rethink is thinking differently about breast cancer.

Rethink Breast Cancer’s mission is to empower young people who are concerned about and affected by breast cancer through innovative education, support and advocacy. Rethink is the first Canadian charity to bring bold, relevant awareness to the 40s and under crowd; foster a new generation of young, influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young women going through it.