The race is spearheaded and managed by Ellen and Tom Matthews together with The Rotary Club of Summerland, and a very committed group of local Summerland residents and sponsors. The goal is to showcase the beautiful Giant’s Head Mountain and the community of Summerland, while raising funds for colon cancer detection,  diagnostics and research. Proceeds of the race also provide funding for the upkeep and improvement of the trail system in Giant’s Head Park with the support of the City of Summerland.