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Athletics Ontario Race Director's Summit Sponsored by Race Roster
hosted by Athletics Canada and Athletics Ontario

Athletics Ontario in collaboration with Race Roster and Athletics Canada will be hosting a race director’s summit on January 20, 2018 to further the conversation on building a healthy road and trail running community in Canada. We intend on keeping the format collaborative rather than simply speakers speaking, and filling the day saturated with useful information and discussion.


8:45-9:00 Registration

SAME DAY REGISTRATION: cash only please.

9:00-9:15 Welcome

Emcee: Steve Fleck

Steve Fleck - (Race and Event Announcer) 

Steve Fleck is one of the leading Endurance Sports Race/Event Announcers in North America. Each year he is on the Microphone at over 35 running, cycling and triathlon races. He's also an in-demand Commentator in the fast growing Live Streaming Sports webcasting business, for running, and cycling races - working closely with both Athletics Canada and Cycling Canada in this area. He's been involved in running, triathlon and cycling in one way or another since his mid-teens, as a participant/competitor and in business. He lives in Aurora, Ontario with his wife, and their dog Gravy!


Topic: Building a Medical Infrastructure- from Budget to Deployment

Chris Troyanos, ATC  (Boston Marathon Medical Coordinator) Executive Director International Institute for Race Medicine

Founder and President of Sports Medicine Consultants, Chris Troyanos is a successful entrepreneur who has served as the Medical Director and Coordinator for a number of large-scale athletic events. As the Medical Coordinator to the Boston Athletic Association, he has been the architect for the Boston Marathon medical program for the past 30 years. 

He has over 30 years of experience when it comes to the medical care, logistics, and public safety needs for several endurance events. He is a sought-after lecturer on the subject of health care for large-scale athletic events, and has extensive experience working with local, state and federal agencies as it relates to mass casualty concerns for major marathons.

He has been the primary liaison to the various cities and towns supporting the Boston Marathon medical needs.  His ability to bring people together and forge relationships has truly allowed many competing agencies to act as one during this historic marathon.  

Chris has also taken on the role of Executive Director for the International Institute for Race Medicine.  He leads an international group of medical directors that are working to improve the safety for all road race participants. 

Dr. Lowell Greib MSc ND CISSN

Dr. Lowell Greib is the CEO of The SportLab - a sports medicine clinic committed to improving sport performance of athletes and active individuals through the delivery of Sport Therapy and Sport Nutrition.

With almost 30 years of in emergency services, Dr. Greib is positioned uniquely in sporting event medicine with his background in communications, medical delivery, and sport participation. Prior to his medical training, Dr. Greib held a position as an ACO with Central Ambulance Communications Centers. Here, he had the opportunity to acquire hands on experience in the management and coordination of communications for mass-gathering events and planning for catastrophic incidents.

Dr. Greib received his medical diploma at the Canadian College of Naturopathic Medicine where he founded and supervised the Sports Medicine program. To this day, hands-on, field medicine opportunities with Dr. Greib are part of the clinical training of these professionals. 

Over the past decade, Dr. Greib has coordinated and planned medical logistics and delivery in numerous sporting events, including the Toronto Marathon and The Limberlost Challenge.

Lowell is also a competitive masters marathon runner, holds a sub-3 hour PR and has raced the Boston Marathon twice.


Topic: Event Risk Management (broad scope), Post event management follow up

Jason E. Robinson, Associate (Sport Law & Strategy Group)

Jason Robinson is an Associate with the Sport Law & Strategy Group, specializing in event risk management and sponsorship. He is well-known for hosting world-class events with a strong focus on attention to detail and a safe participant experience. Examples include various professional sport events as well as the 24 Hours of Adrenalin Mountain Bike Racing Series, the 2013 World U23 Ultimate Championships, and the 2017 Men's U23 World Wheelchair Basketball Championships. Jason has previously conducted an event risk management audit for MEC running races and he recently attended the Scotiabank Toronto Waterfront Marathon as a guest risk observer - you can read his blog about it here. Jason is an experienced race runner and former cross country champion. You can contact Jason at and follow him on Twitter @sportarchitect 

10:45-11:00             Break


Topic: Creating partnerships and event sponsorship

Kris Mychasiw, Montreal 

Kris Mychasiw is the managing partner at Sprint Management, a Montreal based sports marketing and management organization. Over his 15 year tenure with the company, he has brought more than 10 million dollars in endorsements for athletes and sports properties in Canada.  He is well known for his outside of the box thinking to create value for partners and clients and has been one of the driving forces behind commercializing the Beer Mile. 

Further to his work with Sprint, Kris is also the Executive Director of the Bruny Surin Foundation, where he also serves as Race Director for Le Demi-Marathon Oasis de Blainville, a family-based Halloween-themed road race on October 28th. If you like to stay involved in the latest sports & business gossip, follow me on Twitter @Mychasiw


Topic: Tactics to increase event revenue       

Brandon Laan (VP Sales, Race Roster)

Brandon has 7 years of sales team and revenue channel management in the running event industry.  He is also a past Track and Field Coach at Western University, 2:21 Marathoner and holds a Masters Degree from Hawaii Pacific University.




Topic:Case Study for your best practices to grow your event

Peter Donato - (My Next Race, Road Race Results, Good Times Running)

Peter has been an active runner, volunteer and Race Promoter for 15 years and was one of the first employees at the Canada Running Series.  He started All Sports Marketing out of a friend's garage in 2003 and never looked back.  Today he is the owner and operator of both and Road Race and decided six years ago to try his hand at the title Race Director, which includes the brand Good Times Running Inc.  His topic will focus on Small Races (under 1000 attendees) that want to think like Big Races, and he'll share some tips and suggestions on how to make the transition from a small, local race to a larger, regionally successful event. 


(Breakout Trail Event logistics)  TBA



Topics: "Challenging" Traditional Road Racing: New Markets & Opportunities. 

Using examples from Canada Army Run's new distance challenges, this open discussion focuses on creating unique experiences around your event, and how to engage with a new type of participant.

Jeff Moyle (Army Run, Ottawa)

Jeff Moyle is the Deputy Race Director of Canada Army Run. Bringing 15 years of personal running experience to the sport, he works to bring experiences that he wants to see as a runner first. He created the Barrie Half Marathon, and has worked alongside races of all types, ranging from triathlons to OCR's.



Topic: Absolute essential components of race management

Charlotte Brookes, (Race Director - Canada Running Series)

Since 2012, Charlotte Brookes has been the Event Director for the Canada Running Series. She is responsible for organizing and managing the entire event for the 5 CRS East races, which include the IAAF Gold Label Scotiabank Toronto Waterfront Marathon. To successfully manage the event, her main focus and role on race day is Emergency Management, Crisis Communication and Event Dispatchers through their Event Command Centres.  Most recently, she received the Industry Leader Under 40 Award from the National Center for Spectator Sports Safety and Security at the National Sports Safety Conference in July 2017.

Alan Brookes (Race Director - Canada Running Series)

Alan Brookes first organized a race in 1983 while he was a history professor at the University of Guelph. In 1987, he began to pursue a full-time career as a race director. Alan was also a competitive club runner in his own right, with a best time of 2:34 for a full marathon.

In 1990, he founded the Coors Light Running Series, a six-pack of races in Downtown Toronto combining international-class athletics with community fundraising. In 1999, events in Vancouver and Montreal were added to form the Canada Running Series/Circuit du Canada. The series finale, the Coors Light Toronto Half-Marathon, eventually evolved into the prestigious International Association of Athletics Federations Gold Label Scotiabank Toronto Waterfront Marathon and Half-Marathon, attracting 26,000 runners annually. In 2015, he and his team, were commissioned to organize the Toronto 2015 Pan Am Games marathons and race walks. In 2016 he was inducted into the Toronto Sport Hall of Honour as a builder.

Alan’s driving mission is “building community through running,” a principle he implements through the twin pillars of organization and innovation. Alan is a tireless champion of distance running and a committed community worker.





Topic: Volunteer Recruitment and Retention

Erin Roza (Volunteer and Charity Program Manager – Canada Running Series)


Erin has been managing volunteers in the arts, sports, and recreation industries for over 10 years, the last four and a half with Canada Running Series. Her focus has been on the volunteer experience, not only meeting but exceeding their expectations, providing more than just “hours,” and creating a volunteer community. Erin will lead a discussion on strategies for successful recruitment and retention.



Topic: AC/AO the growing involvment in providing key resources to the entire running community including road and trail races, participants and race directors.   

John Lofranco (Athletics Canada, Montreal),

Sheryl Preston (Road Running Coordinator, Athletics Ontario)

Ross Ste-Croiux (Executive Director, Athletics Ontario)


4:15 - ~5:00        

Open Discussion/forum



“Continue the discussion” over a cocktail, or two.



Registration fees

Summit Closed

Registration closed
  • Price includes am group run, morning snack, lunch and 2 drinks after.

    1. $75.00
      Nov 27 – Jan 1
    2. $85.00
      Jan 2 – Jan 19

Additional Sponsors


Event Schedule

  • January 20 8:30 AM EST - Summit Registration Begins

  • January 20 9:00 AM EST - Summit Start

  • January 20 5:00 PM EST - Summit Finish

  • January 20 5:00 PM EST - Optional Cocktails Start

  • January 20 7:00 PM EST - Optional Cocktails Finish

Contact Information

Event Location

Acme Works, 229 Niagara Street, Toronto, Ontario M6J 2L5, Canada

Click here to view map