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Western Regional Race Director's Summit Sponsored by Race Roster
hosted by Athletics Canada and Queen City Marathon

The Queen City Marathon in collaboration with Race Roster, Athletics Canada, Saskatchewan Athletics, Athletics Alberta and Athletics Manitoba will be hosting a race director’s summit on February 24thin Regina, SK to further the conversation on building a healthy road running community in Canada.

Cost is $50 which will include lunch and snacks.

Speakers list below!

Registration fees

Summit Closed

Price includes lunch.


Topic: The K.I.S.S. Secrets to Social Media Success

Krysta Konachowicz, Social Media Consultant, GMS Health & Travel Insurance

Krysta is the perfect person to talk to us about Social Media. Her career started in non-profit so she knows the fine art of marketing without a budget, is an accidental sales person so is well versed in talking to and identifying key audiences and is a lifelong marketer with a passion for digital. As a self-proclaimed ‘Girl Friday’ she has done it all and knows that great marketing doesn’t mean you need to put all your eggs in the proverbial digital marketing basket. She can also appreciate the joy, pain and stress of running events – as an organizer of the Jon Ryan Charity Golf Classic in Regina, Calgary MS Walk, The YYC Heart & Stroke Foundation’s Ride for Heart and Mother Daughter walk. And by participating in the Okanagon half marathon, Melissa’s 10k and numerous other Calgary 5km and 10km running events.

Topic: Hotel California: Managing & Retaining Volunteers

Kirsten Parker, Program Coordinator, Manitoba Marathon

The running joke at the Manitoba Marathon is that volunteering with the team is like Hotel California…”you can check out any time you like but you can never leave”.  With many leadership roles being held by 20+ year volunteers a strong base of knowledge and leadership is the core of success. However, how does a race continue to pass knowledge and maintain consistency for many years to come? This session will look at some of the challenges of succession planning as well as strategies for recruiting, onboarding and retention of new volunteers. Tools for communication, creating a framework for resources and recognition ideas will also be reviewed. Kirsten Parker is the Programs Coordinator with the Manitoba Marathon and has over a decade of experience in event and association management and volunteer relations.

Topic: Registration Metrics

Colin Castein, Client Success Manager, Race Roster

Topic: Beaver Flat 50 - From Idea to Must Run Race in Under 3 Years

Jeff Dudar, Race Director, Beaver Flat 50

The Beaver Flat 50 is in its third year. In a short amount of time this race has emerged as a premiere ultramarathon attracting runners nationally and internationally.  The Beaver Flat 50 is part of the Canadian Skyrunning Series, it is a UTMB qualifying race, and it made the list of “Canada’s 15 must-run trail races for 2017.” Race Director, Jeff Dudar will present on how the seed of the Beaver Flat 50 germinated from an idea to a well-sponsored and well-supported race that continues to gain popularity among the trail running community.

Topic: Absolute Essential Components of Race Management

Charlotte Brookes, Race Director - Canada Running Series

Since 2012, Charlotte Brookes has been the Event Director for the Canada Running Series. She is responsible for organizing and managing the entire event for the 5 CRS East races, which include the IAAF Gold Label Scotiabank Toronto Waterfront Marathon. To successfully manage the event, her main focus and role on race day is Emergency Management, Crisis Communication and Event Dispatchers through their Event Command Centres.  Most recently, she received the Industry Leader Under 40 Award from the National Center for Spectator Sports Safety and Security at the National Sports Safety Conference in July 2017.


We have a block of rooms at the Regina Travelodge ( set aside at $129.95 a night (includes breakfast and free parking).

Reservations available by - Contact the hotel directly using toll free number at 1-844-586-3443 or by emailing at and quoting the following Block Code CGQMR8 . Booking cut-off date is currently ­­09th of February, 2018any rooms not picked-up after that date will be released back into our inventory.

Event Schedule

  • February 24 10:00 AM EST - Summit Start - Welcome

  • February 24 10:15 AM EST - Session #1 - The K.I.S.S. Secrets to Social Media Success

  • February 24 11:00 AM EST - Session #2 - Hotel California: Managing & Retaining Volunteers

  • February 24 11:45 AM EST - Session #3 - Beaver Flat 50 - From Idea to Must Run Race in Under 3 Years

  • February 24 12:30 PM EST - Lunch

  • February 24 1:15 PM EST - Session #4 - Absolute Essential Components of Race Management

  • February 24 2:00 PM EST - Session #5 - Registration Metrics

  • February 24 2:45 PM EST - Break

  • February 24 3:00 PM EST - Session #6 - Open Topic Forum

  • February 24 3:45 PM EST - Athletics Canada Update

  • February 24 4:15 PM EST - Closing and Thank You

  • February 24 4:30 PM EST - Summit Finish

  • February 24 6:00 PM EST - Optional Supper at Local Brewpub

Contact Information

Event Location

2900 Wascana Drive, Regina, SK, Canada

Click here to view map