Ring in the New Year with lululemon.
Get set to run the route of the world-famous Rose Parade in a 5K experience that starts right at midnight. Light up the streets and make some noise. 3. 2. 1. Run.
Visit lululemonrunwiththeroses5K.com for more information.
Beat the Countdown
Introducing Beat the Countdown—a brand-new Run with the Roses challenge. You’ll toe the start line early, chasing down a 5K in under 20 minutes before the clock strikes midnight. Limited spots, unlimited bragging rights.
Be sure to select “Beat the Countdown” as your Start Goup during registration if you’re up for the challenge. No additional cost to participate. Awards will be provided for both the Beat the Countdown challenge and the general midnight start.
Note that you will need to provide validation of your ability to run 5 kilometers (3.1 miles) in under 20 minutes to qualify for the Beat the Countdown challenge. During registration, you will be asked to provide a link to race results which state your full name and complete results to verify your entry.
Social Impact Partners
![]() | IT’S BIGGER THAN US is a community-driven movement dedicated to bridging gaps in access, resources, and opportunities so all communities can thrive. We mobilize people, partnerships, and solutions to create lasting change—because rebuilding communities requires more than temporary aid. IBTU ensures that individuals and families have the resources and support needed to thrive. By addressing immediate needs and building sustainable pathways, we create stronger, more resilient communities. |
+ RELIEF IBTU Relief delivers critical aid, connects survivors to essential services, and strengthens local networks for long-term recovery. Our goal is not just rebuilding, but equipping communities with the tools to withstand future crises. No one should face disaster alone, and through preparedness, partnerships, and direct action, we help communities emerge stronger. Why IBTU, why now IBTU is a community-powered relief and recovery organization. We turn partner goods, funding, and volunteers into verified services that stabilize families and help students thrive — from disaster response and immigration aid to on-campus programs and citywide readiness events. We do this through HIPAA-compliant case management, real-time referrals, and partner activations that meet people where they are. |
Contact information
- Event contact
- DMSE Sports