2025 Forest City Slow Roll

Photo: Félix Longpré

WHAT IS LCL?

London Cycle Link 🚲🧡🔗 is a member-supported organization dedicated to helping Londoners ride more. We were established in 2013, opened Squeaky Wheel Bike Co-op (our community bike repair shop) in 2017, and launched Ride to Thrive (our cycling education program) in 2021. As of March 2025, we were granted charitable status by the Canada Revenue Agency. We work to:

• build confidence to fix and maintain bikes, and to ride safely
• advocate for safe streets at all levels of government
• nurture a thriving cycling culture through programs, events and partnerships

WHAT IS FCCC AND WHAT'S THE CONNECTION?

The Forest City Cycling Challenge is our Partner Event, occurring the day after the Forest City Slow Roll on Sunday, June 1st. Starting and ending at Boler Mountain, it offers a 10-km mountain bike loop and four longer road distances through London and Middlesex County. Proceeds from FCCC benefit St. Joseph's Health Care London. FCCC organizers were involved in the creation of the Forest City Slow Roll, and consistently sponsor us through in-kind donations. Visit their 2025 event page.

WHAT IS LERNERS PERSONAL INJURY?

For over 90 years, the Personal Injury Lawyers at Lerners LLP (LPI) have been representing those with life-changing injuries from motor vehicle collisions, including those on two wheels. They are proud supporters of the cycling community in London. Reach out to David Isaac, their representative at the 2025 Forest City Slow Roll, or visit their website for more information. As the 2025 FCSR Silver Sponsor, we thank LPI for helping show appreciation to our event volunteers and making a raffle prize giveaway of 10 x $100 sustaining memberships to London Cycle Link possible for now the second year in a row!

WHAT (OR WHO) IS THE BIKING LAWYER?

The Biking Lawyer LPP (TBL) is a law firm dedicated to helping cyclists injured by motorists and advocating for safe streets across Ontario. From London to Ottawa, TBL helps cyclists in need with their specialized cycling law expertise. TBL also supports cycling communities through workshops, safety gear, and hands-on collaboration. It is the 2025 FCSR Golden Sponsor, thanks to whom the venue rental and all print and digital promotional costs are covered. Be sure to visit the website for resources and chat with founder Dave Shellnutt on May 31st at his blue TBL tent or during the epic ride.

WHAT IS THE MISSION OR MESSAGE?

The Forest City Slow Roll celebrates the bicycle and encourages active transportation in the city of London, Ontario, connecting people of all ages and abilities for an afternoon of fun cycling through historic neighbourhoods (Downtown, Midtown, Old East Village, Woodfield, Piccadilly and Blackfriars).

By using the Dundas Place flex-street as our downtown venue (seconds away from the Thames Valley Parkway) and showcasing major bike lane projects during our 9-km route, we are reminded that well-designed public spaces and safe infrastructure improve the quality of life of all residents.

Streets are meant for people—pedestrians, cyclists, motorists; folks of all abilities; young and old. We can and must continue to find ways, just and fair, to share them.

Text: LGD, MM and HT