Countdown to event
*Pricing does not include taxes and fees, calculated at checkout
January 31, 2026 | Norbuck Park, Dallas, TX | 8 AM | Half Marathon | 10K | 5K
Get ready to embrace the chill at the 2026 Too Cold To Hold Half Marathon, 10K, and 5K on January 31st! Held at the scenic White Rock Lake, this fan-favorite winter race brings together runners of all levels for a fun, fast, and frosty experience. With a festive post-race party, cozy swag, and a course that's as cool as the temps, it's the perfect way to kick off your racing year. Don’t miss your chance to be part of this iconic Run Project event!
THE SWAG
REGISTRATION DETAILS
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VIRTUAL REGISTRATION DETAILS
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DISCOUNTS & PERKS
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*Discounts do not apply to Virtual runs. **Age restrictions apply to half marathon. ***Discounts will be automatically applied at the end of your transaction. |
COURSE MAPS
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PACKET PICKUP DATES
Tuesday, January 27, 2026 – 10AM – 6:30PM
Fort Worth Running Company – 3000 S Hulen St Suite #158, Fort Worth, TX 76109
Wednesday, January 28, 2026 – 10AM – 6:30PM
Dallas Running Company - Southlake - 1081 E Southlake Blvd Suite 160, Southlake, TX 76092
Thursday, January 29, 2026 – 10AM – 6:30PM
Dallas Running Company – 7200 Bishop Rd D-12, Plano, TX 75024
Friday, January 30, 2026 – 10AM – 3PM
Norbuck Park – 200 N Buckner Blvd, Dallas, TX 75218
Saturday, January 31, 2026 – Starting at 6:30AM
Norbuck Park – 200 N Buckner Blvd, Dallas, TX 75218
TEAMS & CORPORATE GROUPS
 | We see you showing up strong at our races—decked out in matching shirts, cheering each other on, and crossing that finish line together. Now, let’s hook your crew up with the perks, recognition, and spotlight you deserve! When you register as a team or group, you’ll unlock exclusive benefits. Whether you’re a corporate crew, a running club, or just a pack of friends who love to race together, we’re here to celebrate your team pride every step of the way. |
Looking to register your Corporate group? Contact the Community Coordinator at community@wetimeraces.com for more info.
GOT QUESTIONS?
Check out the website for more information
Trouble getting registered? Please call Race Roster at 855-969-5515, and they will help!!
Registration fees
Prices are inclusive of mandatory charges, items, and fees
5K
Price changes in 7 days 14 hours-
A fast and frosty 3.1 miles (5K) on the scenic White Rock Lake trail. Kids 8 and under and Seniors 65 and over get a $5 discount applied automatically at checkout.
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$39.19
Launch Special for 4 days ONLY!! ($34 + all taxes & fees)
Aug 21 – Aug 24 -
Register for 5K$44.56
($39 + all taxes & fees)
Now registering Aug 25 – Oct 5 -
$55.32
($49 + all taxes & fees)
Oct 6 – Nov 30 -
$60.67
($54 + all taxes & fees)
Dec 1 – Jan 25 -
$66.04
($59 + all taxes & fees)
Jan 26 – Jan 30 -
$71.43
($64 + all taxes & fees)
Jan 31 – Jan 31
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10K
Price changes in 7 days 14 hours-
A fast and frosty 6.2 miles (10K) on the scenic White Rock Lake trail. Kids 8 and under and Seniors 65 and over get a $5 discount applied automatically at checkout.
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$55.32
Launch Special for 4 days ONLY!! ($49 + all taxes & fees)
Aug 21 – Aug 24 -
Register for 10K$60.67
($54 + all taxes & fees)
Now registering Aug 25 – Oct 5 -
$71.43
($64 + all taxes & fees)
Oct 6 – Nov 30 -
$76.80
($69 + all taxes & fees)
Dec 1 – Jan 25 -
$83.24
($75 + all taxes & fees)
Jan 26 – Jan 30 -
$87.53
($79 + all taxes & fees )
Jan 31 – Jan 31
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Half Marathon
Price changes in 7 days 14 hours-
A fast and frosty 13.1 miles on the scenic White Rock Lake trails. Seniors 65 and over get a $5 discount applied automatically at checkout.
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$87.53
Launch Special for 4 days ONLY!! ($79 + all taxes & fees)
Aug 21 – Aug 24 -
Register for Half Marathon$92.92
($84 + all taxes & fees)
Now registering Aug 25 – Oct 5 -
$103.65
($94 + all taxes & fees)
Oct 6 – Nov 30 -
$109.04
($99 + all taxes & fees)
Dec 1 – Jan 25 -
$115.48
($105 + all taxes & fees)
Jan 26 – Jan 30 -
$130.53
($119 + all taxes & fees)
Jan 31 – Jan 31
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Virtual Run
Price changes in 7 days 14 hours-
Virtual Runners can upload their results anytime between January 31, 2026 and May 30, 2026. Your virtual packets will be shipped to you starting the week of February 2, 2026.
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$58.58
Launch Special for 4 days ONLY!! ($44 + all taxes, fees & shipping)
Aug 21 – Aug 24 -
Register for Virtual Run$58.58
($44 + all taxes, fees & shipping)
Now registering Aug 25 – Oct 5 -
$63.95
($49 + all taxes, fees & shipping)
Oct 6 – Nov 30 -
$63.95
($49 +all taxes, fees & shipping)
Dec 1 – Jan 25 -
$63.95
($49 + all taxes, fees & shipping)
Jan 26 – Jan 30 -
$63.95
($49 + all taxes, fees & shipping)
Jan 31 – Jan 31
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Contact information
- Event contact
- Race Director
- Website
- Visit website
