Peer-to-Peer Fundraising Toolkit
Welcome
Thank you for stepping up to support mental health through movement! By participating in Mental Health in Motion, you’re not just running or walking— you’re helping break stigma, fund vital services, and inspire others.
This toolkit will help you confidently raise funds, tell your story, and make a real impact.
Set Yourself Up for Success
Set a Fundraising Goal
- Suggested minimum: $100–$500
- Ambitious goal: $1,000+
- Tip: People are more likely to donate when you have a clear target
Personalize Your Fundraising Page
- Add a photo (you, your team, or something meaningful)
Share why mental health matters to you
- Include your goal and progress updates
Example:
“I’m participating in Mental Health in Motion because mental health has impacted my family. Every dollar raised helps provide support to those who need it most.”
Tell Your Story
People give to people—not causes alone.
What to include:
- Why you care about mental health
- Why you chose this event
- Who you’re supporting (yourself, a loved one, community)
Keep it simple & real:
Authenticity = perfection
Ask for Donations (The Right Way) Golden Rules:
- Be direct: “Would you consider donating?”
- Be specific: suggest an amount ($10, $25, $50)
- Always say thank you
Sample Email Ask
Subject: Join me in supporting mental health
Hi [Name],
I’m taking part in the Mental Health in Motion Fun Run this year to support mental health awareness and services.
This cause is important to me because [your reason].
I’ve set a goal of $[amount], and I’d really appreciate your support. Even a small donation makes a difference.
[Insert fundraising link]
Thank you so much for your support—it truly means a lot!
—[Your Name]
Sample Text Message
Hey! I’m fundraising for Mental Health in Motion Would you be open to donating? Even $10 helps! Here’s my link: [link]
Thank you
Social Media Post
I’m participating in the Mental Health in Motion Fun Run
Mental health matters to me because [reason].
I’m raising funds to support programs that help people when they need it most. If you’re able, please consider donating or sharing: [Share your fundraising link here]
Fundraising Timeline
4–6 Weeks Before (week of April 20th)
- Set up your page
- Make your first donation (lead by example)
- Send initial emails/messages
2–3 Weeks Before (week of May 11th)
- Post updates on social media
- Share progress milestones
- Follow up with supporters
Final Week (week of June 1st)
- “Last chance to donate” posts
- Share event excitement
- Thank donors publicly
Creative Fundraising Ideas
- Donate your birthday
- ● • Host a coffee chat fundraiser
- Bake sale or office treats
- • “Sponsor my run” per km
- Gaming or livestream fundraiser
- Raffle or giveaway
Workplace Fundraising
- Ask your employer about matching donations
- Share your campaign in:
- Slack / Teams
- Company newsletter
- Create a team challenge with coworkers
Thank Your Supporters
Gratitude = stronger relationships + more giving
Quick Thank-You Message
Thank you so much for your donation
Your support means a lot and is helping make mental health resources more accessible.
Fundraising Tips That Work
- People are most likely to give when asked personally
- Early donations build momentum
- Updates = more engagement
- Don’t be afraid to remind people
Overcoming Common Challenges “I feel awkward asking for money”
→ You’re offering people a chance to support a meaningful cause
“No one is donating”
→ Try direct messages instead of general posts
“I don’t have a big network”
→ Focus on quality connections, not quantity
Event Day Tips
- Wear your event gear proudly
- Share live updates or photos
- Celebrate your achievement!
Final Thought
Every step you take—and every dollar you raise—helps move mental health forward. You are part of something bigger than a run.
