
Photo: Alex Bast

WHAT IS LCL?
London Cycle Link 🚲🧡🔗 is a member-supported organization dedicated to helping Londoners ride more. We were established in 2013, opened Squeaky Wheel Bike Co-op (our community bike repair shop) in 2017, and launched Ride to Thrive (our cycling education program) in 2021. In 2025, we were granted charitable status by the Canada Revenue Agency. We work to:
- build confidence to fix and maintain bikes, and to ride safely
- advocate for safe streets at all levels of government
- nurture a thriving cycling culture through programs, events and partnerships
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WHAT IS THE BIKING LAWYER?
The Biking Lawyer LLP is a law firm dedicated to helping cyclists injured by motorists and advocating for safe streets across Ontario. From London to Ottawa, they help cyclists in need with their specialized cycling law expertise. They also support cycling communities through workshops, safety gear, and hands-on collaboration. The Biking Lawyer is the 2026 FCSR Golden Sponsor, thanks to whom the venue and equipment rentals and all print and digital promotional costs are covered. Be sure to visit their website for resources. Even better, get some free safety swag from lawyer Ava Williams on June 6 at the dark blue canopy tent. She's joining us on the block!

WHAT IS LIBRO CREDIT UNION?
Libro Credit Union is a full-service financial institution with a purpose to strengthen financial well-being for a better tomorrow. A trusted financial partner for 83 years, Libro serves more than 120,000 members through a comprehensive network of digital services and 34 physical locations in Ontario. Libro is a purpose-based business proudly committed to making positive social and environmental impact as a certified B Corporation®, as an associate member of the Responsible Investment Association, and as a Living Wage employer. Passionate staff and commitment to local communities set Libro apart. Libro is the 2026 FCSR Silver Sponsor, and we thank them for making possible our annual FCSR volunteer appreciation gathering. On June 6, visit their light blue canopy tent before or after the ride and meet the Libro team for some games! Visit libro.ca to learn more.
*As of January 1, 2026, Libro Credit Union and Kawartha Credit Union (now operating as Kawartha Financial Services, a division of Libro Credit Union Limited) have merged, expanding reach to 180,000 members and 57 branch locations across Ontario.

WHAT IS FCCC AND WHAT'S THE CONNECTION?
The Forest City Cycling Challenge is our Partner Event, occurring the day after the Forest City Slow Roll on Sunday, June 7. Starting and ending at Boler Mountain, it offers a 10-km mountain bike loop and four longer road distances through London and its surrounding countryside. Proceeds from FCCC benefit St. Joseph's Health Care London. FCCC organizers were involved in the creation of the Forest City Slow Roll, and consistently sponsor us through in-kind donations. Visit their 2026 event page.

WHAT IS THE MISSION OR MESSAGE?
The Forest City Slow Roll celebrates the bicycle and encourages active transportation in the city of London, Ontario, connecting people of all ages and abilities for an afternoon of fun cycling through historic neighbourhoods.
By using the Dundas Place flex-street as our downtown venue (seconds away from the Thames Valley Parkway) and showcasing major bike lane projects during our 9-km route, we are reminded that well-designed public spaces and safe infrastructure improve the quality of life of all residents.
Streets are meant for people—pedestrians, cyclists, motorists; folks of all abilities; young and old. We can and must continue to find ways, just and fair, to share them.
Text: LGD, MM and HT