Help us raise money

We are REEL FAST RUNNERS — the Ontario faction of Premium Brands’ Canadian Seafood East Group (“THE CSE”).

Made up of a bunch of fishy friends across Maximum Seafood, Diana’s Seafood, Centennial Food Group, and All Seas, we’re coming together for the Sporting Life 10K to raise funds for a cause that truly matters: Campfire Circle.

This is a true cross‑company team effort — one crew, many nets. While we’re united by a shared purpose, expect plenty of friendly competition along the way: which company can reel in the most donations, who can hook the most new supporters, and who can post the fastest run or walk time on race day. Bragging rights are absolutely on the line — but the real win is the impact we make together.

Our team fundraising goal is $30,000.

Bring Joy, Friendship, and Connection to Kids Who Need It Most

Every day, thousands of kids across Ontario face cancer or serious illness — and miss out on the moments that make up childhood. Laughter, friendship, and adventure are replaced with hospital visits, treatments, and isolation.

For 42 years, Campfire Circle (formerly Camp Ooch & Camp Trillium) has brought healing through happiness to kids with cancer or serious illness and their families. Through in‑hospital, community, and overnight camp programs, Campfire Circle creates opportunities for children to build friendships and social skills, develop self‑confidence and resiliency, and improve their overall well‑being.

By providing play‑based experiences, Campfire Circle empowers kids to take back their childhood — regardless of their medical diagnosis — at no cost to families.

Today, more than 40,000 children in Ontario are living with serious illnesses. With your help, we can reach even more of them.

Campfire Circle’s goal is to serve 10,000 kids by 2030, and by donating to the Sporting Life 10K, you become part of a circle committed to making that vision a reality. Your generosity ensures that every medically fragile child can experience Campfire Circle’s life‑changing programs when they need them most.

Together, we can grow our circle of care, make waves across our organizations, and help deliver healing through happiness to more kids and families across Ontario.

If you’re able, please donate and help us school together, cast a wider net, and hit our $30K goal — every contribution helps us go further.

Sea you at the finish line. 🐟🏃‍♂️