What to expect

This in-depth e-book provides usable copy and strategies on how to communicate with your participants, fundraising partners, sponsors, and vendors about a change or cancellation of an event.

Race Roster’s communications handbook is a guide for the effective implementation of Public Relations (PR) activities and communications that will help:

  • Repair impact you may have sustained due to a recent announcement
  • Prepare to effectively communicate an announcement and mitigate negative fallout
  • Preserve your reputation, using this current situation as an opportunity to come back better than ever for your next event


Race Roster

At our core, we are event organizers and athletes serving event organizers and athletes. Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!