Tips & tricks | Estimated Read time – 3:45
If you’re looking to level up your marketing strategy as an event organizer, Race Roster’s CRM email campaign tool is your new best friend. Whether you’re organizing one event a year or coordinating several, this tool can help you connect with your audience, boost registrations, and build lasting loyalty with your participants.
With an easy-to-use drag-and-drop email builder, personalization capabilities, and seamless integration with event reports, Race Roster CRM is designed to simplify your email marketing.
Curious how to make the most of it? Here are five campaign ideas to get you started.
1. Boost registrations with targeted marketing emails
Example: “Lace Up for [Event Name]! Register this week to secure early bird pricing and your spot on the starting line.”
Got an upcoming event? Use the CRM email tool to send a marketing campaign to past participants. With just a few clicks, you can pull contact information from previous events directly into the email builder—no exporting, no hassle.
Pro tip: Include early-bird pricing or exclusive deals for participants who register within the first week of receiving the email. These limited-time offers can encourage quick action!
2. Encourage loyalty with a reward program campaign
Example: “You’re just one race away from joining our Gold Tier Loyalty Program! Register for [Next Event] today to unlock exclusive perks and rewards.”
If you run multiple events annually, why not reward your most dedicated participants? With Race Roster CRM, you can create tags to organize contacts into loyalty tiers. For example, identify participants who are one registration away from reaching a new tier and send them a personalized email encouraging them to register for your next event.
Pro Tip: If you don’t have a loyalty program yet, Race Roster CRM can help you identify trends among repeat participants to start building one. Showing appreciation for their dedication fosters long-term engagement.
3. Personalized invitations for early-bird access
Example: “Hi [First Name], you’ve crossed the finish line at [Event Name] for the past 3 years. We’re excited to offer you early access to this year’s event—register now for exclusive pricing!”
Everyone loves feeling special—especially loyal participants. Use Race Roster CRM’s tools to identify your most dedicated registrants—those who have participated consecutively for a few years—and send them an exclusive early-bird invitation to your next event. Pair this with a discounted registration price or VIP perks for an added touch.
Pro Tip: Personalize the email by using merge tags like their first name and the years they’ve participated.
4. Retargeting campaign for unregistered participants
Example: “Hi [First Name], remember the energy at last year’s [Event Name]? Don’t miss out this year—secure your spot today and relive the excitement!”
Noticing participants from last year who haven’t signed up yet? Use retention reports within Race Roster CRM to identify them and send a gentle nudge.
Pro Tip: Combine data from the retention report with personalized email templates to craft copy emphasizing the value they enjoyed at the previous event.
5. Engage with post-event follow ups
Example: “Thank you for being part of [Event Name]! Your support makes this event possible. Enjoy a sneak peek at what we’re planning next—they’re events you won’t want to miss!”
The conversation doesn’t have to end at the finish line. Use the CRM email tool to send post-event surveys or thank-you emails. This will help you gather valuable feedback for improving future events and leave participants with a positive impression of your brand.
Pro Tip: Include a sneak peek at your next event to build excitement while thanking participants for their support.
Why use Race Roster CRM for these campaigns?
Event organizers face unique challenges, whether it’s juggling multiple events or trying to grow one signature race. Race Roster’s CRM email campaign tool provides all the features you need to simplify communication, including:
Customized reports
to efficiently group and target your audience.
Drag-and-drop builder
to create stunning emails without needing design expertise.
Personalization tools
such as merge tags, making emails feel tailored to the recipient.
Get started today
Whether you’re ready to design loyalty campaigns for repeat participants or send personalized marketing emails to maximize attendance, Race Roster CRM has the tools to make it happen.
Before you can use this feature, you’ll need to get set up with Race Roster CRM and create an organization. Check out our knowledge base resources or book time with Tana!
Learn more in our knowledge base articles:
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!
