TIPS & TRICKS | Estimated Read time – 3:17
Setting up a successful event on Race Roster starts with the mandatory essentials: event details, contact information, payment processing, etc. But beyond these basics, we offer a wide range of optional features designed to enhance the attendee experience and help Event Organizers put their best foot forward!
Let’s dive into five add-ons you can use to create more engaging and profitable experiences.
1 . Access Codes: Reward Loyalty and Control Registration Flow
Access codes serve as your digital velvet rope, allowing you to control who can register for your event and when. This powerful feature enables both early and late access to registration, making it an invaluable tool for building participant loyalty and managing registration timelines.
- Early Access for VIPs – Reward returning participants, sponsors, or volunteers with early registration privileges to build loyalty.
- Late Registration Management – Use access codes to manage selective late registrations without fully reopening, ensuring precise control over numbers.
- Strategic Marketing Tool – Distribute access codes through targeted channels like email or social media to track and optimize marketing performance.
2. Gifting / Registration Codes: Expand Your Reach Through Thoughtful Giving
The gift registration feature transforms single registrations into multiple participation opportunities. When participants can purchase registrations for friends, family members, or colleagues, your event’s reach extends far beyond your immediate marketing efforts.
- Gift Race Entries: Perfect for birthdays, holidays, or special occasions—give the gift of motivation and training excitement.
- Corporate Team-Building: Simplify group registrations for companies or colleagues, promoting wellness and teamwork.
- Grow Your Community: Gifted participants often return as loyal customers, expanding your event’s reach over time.
3. Referrals: Turn Participants into Brand Ambassadors
The referral system transforms your registered participants into active promoters of your event. By offering incentives for successful referrals, you create a peer-to-peer marketing network that leverages the most powerful form of advertising: personal recommendations.
Why Referral Programs Work
- Authentic Promotion: People trust referrals from friends more than ads, leading to higher conversion rates.
- Cost-Effective Growth: Spend less than traditional ads while gaining high-quality leads.
- Build Community: Referrals bring friends together, boosting satisfaction and creating lasting memories.
- Flexible Rewards: Offer discounts, merch, cash, or perks—tailored to your budget and audience.
4. Enhanced Refund Protection: Peace of Mind for Participants
Race Roster’s Enhanced Refund Protection addresses one of the biggest concerns potential participants face when registering for events: the fear of losing their investment if unexpected circumstances prevent attendance.
Key Highlights: Refund Protection
- Reduce Registration Hesitation: Let participants opt for coverage so they can register without worrying about future availability.
- Build Trust: Show you care about attendees’ concerns, boosting confidence in your event.
- Flexible Option: Attendees can choose protection or skip it—catering to everyone’s preferences.
5. Participant Store: Create Additional Revenue Streams
The integrated store feature transforms your event management platform into a comprehensive post-registration e-commerce solution. This allows registered participants to purchase products outside of registration while keeping all purchase data within your Race Roster dashboard.
Key Highlights of our Store Feature
- Seamless Shopping: Participants can purchase event merchandise, on-site food and beverage tickets, and more post-registration.
- Actionable Data: Track purchase trends and participant preferences directly in your Race Roster dashboard.
- Promos Made Easy: Use promo codes for discounts, loyalty rewards, and more to drive sales.
Maximizing Your Event’s Potential
Race Roster offers powerful tools to enhance your event. Here’s how to choose the right add-ons for your needs:
- Struggling with early registrations? Try access codes or referral programs.
- Need a refund solution? Enhanced Refund Protection has you covered.
- Want to boost revenue? Use the integrated store feature.
Start small—focus on one or two features that solve your biggest challenges, then add more as you go. Deliver an experience that your participants will love while growing a successful, participant-friendly event.
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!
