ASICS CORPORATION ACQUIRES REGISTRATION LOGIC PTY LTD, OPERATOR OF REGISTER NOW, THE LEADING RUNNING EVENT REGISTRATION PLATFORM IN AUSTRALIA
The ASICS Group (hereafter referred to as “the Group”) hereby announces that it will acquire 100% of shares from Registration Logic Pty Ltd. (hereafter referred to as “RL”) (domicile: Australia), which operates “Register Now,” a race registration site in the Oceania, etc.
The Group decided to acquire RL, which operates Register Now, Australia’s No. 1 race registration platform, in Australia where the ASICS running brand is strong, to expand consumer touch points and increase sales of our products from the perspective of “Transformation to digital driven company”, which is the strategic objectives of our Mid-term Plan 2023.
The major business of RL is the operation of a website used by runners when applying for races, and this includes the provision of other related pages for some races, such as those for race results. Australia is a high-growth and profitable market for the Group, with the No. 1 market position in the performance running category. The acquisition of RL will allow us to expand our marketing channels for running events and accelerate our interaction with Australian runners. As for runners’ activities through digital (shopping on asics.com, use of training apps Runkeeper, etc.), the Group plans to leverage the platform based on the OneASICS membership program (membership program of ASICS), to expand opportunities for runners to come in contact with the ASICS brand across various spheres.
“We are thrilled to welcome the Register Now team into our ASICS family,” said Alex Vander Hoeven, CEO of Race Roster. “This is another step forward for ASICS in creating new and innovative ways to serve runners and the mass participation running event community.”
“Joining the ASICS family will not only provide incredible opportunities for event organisers in this region, but also enhance the runner experience through the footprint of its digital runner ecosystem” said Matt Bisset, Founder and CEO of Register Now. “We are excited that a brand so deeply ingrained in the running community shares our vision of connecting people with events and event organisers. We look forward to introducing our expanded offering to the events industry in this region.”
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
About Register Now
Register Now was founded in 2003 following a busy summer of managing and timing 30+ events, Matt and his team were drowning in data, paper forms, and lost productivity – there had to be a better way. After trialing the available software offerings a very simple idea turned into an innovative new business opportunity. In the past 18 years, Register Now has grown from humble beginnings in a borrowed shed, to becoming a premier provider of event registrations and an absolute event ‘must have’ in the Australasia region. Register Now has cemented this position in the market by consistently delivering on its service promise.