The 2013 road race marketing forecast is in, and creativity is the name of the game. With hundreds of new races popping up, it is important that the classics stay current. You don’t have to add an obstacle to your course or throw mud or paint on your participants (although we agree that can be fun), but you must engage with your runners regularly, in a memorable way!

Something as simple and low-budget as a Virtual Scavenger Hunt (VSH) could do the trick. You will also increase your followers on social media and create a buzz surrounding your event.

How to Host a Virtual Scavenger Hunt

A Virtual Scavenger Hunt is conducted on social media channels like Facebook and twitter (Link our Social Media Guide Ebook). The race director asks a series of questions throughout the day, and the person who responds first with the correct answer will receive a prize.

Drive traffic to your race website and educate your runners about key information, by asking questions that require your followers to hunt for the answer on your website.

Sample Questions:

Name the male and female winners of last year’s race.

Name our 2013 finish line band?

Which sponsor will be providing our electrolyte solution along the course?

When is the next price increase?

Send us the link where volunteers can sign up.

Tips for Your First Hunt

Shout It From the Rooftops
Inform your followers about the hunt several days in advance and create a buzz surrounding the first VSH.

Limit Your Questions
We would suggest having no more than 4-5 questions per day. You may wish to tell your followers when they can expect questions (top or bottom of the hour)

Choose a Hashtag for the event:
The Rock the Road 10K hosted a VSH recently and used the hashtag #rockthehunt

Announce the Winning Answer
Be sure to send a congratulations tweet or post recognizing the winnerl:
Ex. Congratulations to @Berto56 who correctly identified our finish line band as the “Rainy Day in Montion”

Follow up with the winner
Direct message the winner and ask them to email you with the subject line “VSH Winner”. Respond with the prize.

Keep Prizes Low-Budget
We recommend giving the winner a 100% off promo code, and a few additional $5-10 off promo codes to share with friends. Set the promo codes to expire by the end of the month to encourage them to register early! If you don’t want to giveaway entries, ask your sponsors to donate some prizes. Request the winner’s address and send away!


Chantelle Wilder

Chantelle is a Mom, Sales Coach and Marketing Specialist for The Rock the Road 10K. Chantelle is tuned into the needs of Event Organizers and has instilled a culture of service at Race Roster. In 2003, Chantelle earned herself a scholarship at The University of Hawaii where she went on to captain the Cross Country and Track & Field Teams. A few months after graduating and getting married to her biggest fan, Chantelle qualified to compete for CANADA at the 2009 World Cross Country Championships. In the spring of 2010 she placed 5th at the Canadian Half Marathon Championships in her debut race at this distance and in the spring of 2011 ran a time of 1:16 at The NYC Half Marathon.