Feature Highlight | Estimated Read time – 1:20
Do you work with:
- Sponsors, and are looking to expand sponsorships?
- A third-party mail or marketing platform?
- External vendors to fulfil merchandise/training plans?
If so, you’ll want to keep reading to learn how our postback tool can help you seamlessly communicate data and share valuable insights with your partners!
What is a Postback?
Postbacks are a one-time communication of data sent when a specific trigger, or set of triggers are met. This is often used to share one-time data with a third-party vendor or platform.
Postbacks are incredibly powerful in cases where you want to share one-time data that doesn’t need to be updated if information is later changed by the participant (or can’t be updated by the participant).
How your event can utilize Postbacks:
We’re sure you’re already thinking of the ways this can help automate your current processes, but we’re sharing a few ways we’ve seen events utilize this incredible tool:
Add value to your sponsors
What information would be helpful for your sponsors to know? Asking your participants a question related to your sponsors, or creating the opportunity for participants to opt-in and be contacted to learn more can add marketing value to your sponsorship partners!
Please note: We recommend working with a legal consultant when collecting and sharing information to ensure compliance with privacy laws.
Automatically add participants to a mailing list
Create a question to add participants to your marketing mailing list and have participants added as they opt-in! [Insert associated design as noted in above comments]
Send orders to vendors
As participants select specific products, automatically send those details to the appropriate vendors!
Want to get started with setting up your first postback? Read our knowledge base article or reach out to our customer support team to get started!
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!
