New tools to power up your Race Roster CRM email campaigns
New release | Estimated Read time – 3:00
We’re excited to announce new features available in our Race Roster CRM email builder for more effective campaigns. These updates give you better control, more creative options, and enhanced quality assurance for all your communications. They’ll help you create engaging, professional messages, boosting your email marketing success. Let’s dive in!
New alt reply address option for better email management
Managing email responses just got easier. While replies to your campaigns previously went to the sender’s address, you can now designate an alternative reply-to address, ensuring responses reach your preferred inbox.
A way to use this: You can maintain your usual sender address for marketing emails and allow your customer support team to handle replies.
3 new content blocks to enhance your campaigns
Race Roster CRM’s drag-and-drop email builder now has three powerful new content blocks:
- Video Block: Bring your content to life. Embed YouTube or Vimeo videos directly into your campaigns. A clickable thumbnail will be displayed in emails, opening the full video in a browser. This is perfect for course previews, event highlights, training tips, and more. It’s dynamic, engaging, and compatible everywhere!
- Social Media Block: Connect across platforms. Easily add customizable social media icons that automatically link to your Facebook, Instagram, Twitter, and other profiles. This helps you grow your social presence and keep participants updated.
- Timer Block: Create urgency that converts. Insert a real-time countdown timer (as an animated GIF) to drive registrations. Create a sense of urgency for early bird pricing, limited spots, or registration deadlines. This feature is proven to boost conversions and updates accurately in real-time.
New audit tool: Quality Assurance before you send
The new audit tool validates your email campaign against common compliance and quality standards before you click send, helping you avoid issues that could harm deliverability or your professional image.
The audit tool checks for:
- Missing alternate text for images
- Missing links in buttons or menus
- Missing image URLs
Why these updates matter for your organization
These updates provide tangible benefits for event organizers:
Improved Efficiency: The alt reply address simplifies your workflow.
Enhanced Creativity: New content blocks offer design tools previously found only in expensive, standalone email platforms.
Quality Assurance: The built-in audit tool helps you catch mistakes before sending, protecting your reputation and ensuring professional standards.
Ready to try these tools?
These tools are only available for email campaigns in Race Roster CRM. To use Race Roster CRM, your event must be set up with an organization. Check out our knowledge base on how to create an organization on Race Roster.
Want more information on Race Roster CRM email campaigns?
Check out our knowledge base article: Creating a CRM email campaign in my organization.
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!