Accelerator 2022
2022 Running USA Accelerator Series
Presented by Race Roster
Don’t miss this educational opportunity to accelerate your event! Race Roster and Running USA are BACK with all the top strategies you need to know to get ahead in this fast-paced industry.
Locations
Register now for $50 USD!
Savannah, GA
October 17, 2022
12:30 – 4:00 PM EDT
Alex Vander Hoeven, Troy Schooley, Meg Treat
Completed
Denver, CO
October 21, 2022
12:30 – 4:00 PM MST
Andy Wallace, Mary Beth Johnson, David Basacco
Register now
Speakers
*Not all speakers will appear at all locations.
David Basacco
VP of Event Growth, Race Roster
Denver
Troy Schooley
CEO, P3R
Savannah
Topic: The evolution of sponsorship; What do they really want?
Mary Beth Johnson
Community Engagement Manager for Chicago Event Management
Denver
Topic: Community Engagement Strategies
Alex Vander Hoeven
CEO of ASICS Apps
Savannah
Andy Wallace
VP of Programs & Partnerships, BibRave
Denver
Topic: Optimizing your Sponsorships through Digital Activations
This session will explore and detail creative strategies around featuring sponsors in digital campaigns and activations. Learn how to get beyond the basic shout-out post and how to evolve your social media and email content to the next level for your sponsors!
Meg Treat
CEO, Treat Public Relations
Savannah
Topic: Bonk-Proof Your Marketing Communications
- Common communications pitfalls that events encounter
- How to avoid them or navigate through them
- How to conduct a Communications Audit for your race (I’ll even provide a template for attendees to take home!)
What previous attendees are saying…
“We’re really very honored and excited that the Accelerator Series came to Cincinnati…It was really a good experience. We brought about five members of our staff… I feel they had a home run today! It really was time well spent on a beautiful Friday afternoon. Two of the staff members at my table were very very impressed.”
Iris Simpson Bush, Executive director, Flying Pig Marathon
“Not only do we have the opportunity to network with our peers in the industry, but learn more about marketing trends and the technology that is available in the industry. All of today’s speakers were wonderful and I just really had a great experience. I would recommend it for anybody looking for more opportunity to get more tools in the industry.”
Shanna Ward, Kentucky Derby Festival Mini Marathon
“The Running USA Accelerator speakers in Phoenix were great – they shared so much industry insight! I only wished the event had been a full day so we could have learned that much more”
Caleb Bacon, Vice President of Branding and Communications, Cool Events
“The topics at this Accelerator Series were right on point. I think social media and digital presence will continue to be a needed conversation.”
Shirelle LaTortue, Sponsorship Coordinator for the Marine Corps Marathon
