The 2019 Accelerator Series is here

The #RUSAROADTRIP is back for 2019 with engaging topics rooted in the most immediate needs of endurance industry professionals.

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All attendees will be gifted a Race Roster YETI mug


Ticket price: $88.00

Locations

Select the location to book your seat!

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London, UK

April 27th

Hilton Tower Bridge

12:30 PM - 4:00 PM

Book today
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San Diego, CA

May 14th

Venue TBD

12:30 PM - 4:00 PM

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Phoenix, AZ

May 15th

Venue TBD

12:30 PM - 4:00 PM

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Philadelphia, PA

June 3rd

Venue TBD

12:30 PM - 4:00 PM

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Atlanta, GA

June 4th

Venue TBD

12:30 PM - 4:00 PM

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Kansas City, MO

July 15th

Venue TBD

12:30 PM - 4:00 PM

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St. Louis, MO

July 16th

Venue TBD

12:30 PM - 4:00 PM

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Seattle, WA

September 16th

Venue TBD

12:30 PM - 4:00 PM

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Portland, OR

September 17th

Venue TBD

12:30 PM - 4:00 PM

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Salt Lake City, UT

October 7th

Venue TBD

12:30 PM - 4:00 PM

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Denver, CO

October 8th

Venue TBD

12:30 PM - 4:00 PM

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New York City, NY

November 1st

Venue TBD

12:30 PM - 4:00 PM

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Honolulu, HI

Date TBD

Venue TBD

12:30 PM - 4:00 PM

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Schedule for all locations

* Times are based on local times


12:45 - 1:00 p.m.
Welcome from Running USA & Introductions
1:00 - 2:20 p.m.
Sponsorship session
2:20 - 3:40 p.m.
Marketing session
3:40 - 4:15 p.m.
Technology trends and Customer Relationship Management (CRM)
4:15 - 4:30 p.m.
Closing remarks
4:30 p.m.
Social
  • Lessons from industry experts
  • Networking with industry members
  • Three interactive sessions with takeaway exercises
  • Finger food and snacks provided

Speakers

More great speakers to be announced soon


Troy Schooley

Senior Vice President of Partnerships and Sales at P3R / Sponsorship

Troy Schooley joined P3R in 2013 and has doubled the size of the sponsorships portfolio across a series of events, including the DICK’S Sporting Goods Pittsburgh Marathon, GNC Live Well Liberty Mile and the EQT Pittsburgh 10 Miler. Under his direction, his team has signed multi-year sponsorship renewals with national brands, including DICK’S Sporting Goods, UPMC Health Plan and FedEx Ground.

Shan Riggs

Vice President, Sponsorship & Brand Partnerships at the Hartford Marathon Foundation

Shan is Partner and Head of Sponsorship and Sales at Beatnik Marketing Group. Beatnik specializes in social media marketing and sponsorship sales, working with a wide variety of properties, brands and influencers. Shan has been in the running industry for well over a decade, working with dozens of the running events, running charities, and endurance sports sponsors of all sizes.

Andy Reilly

Founder, Eventgrow / Marketing

Andy Reilly is the founder of Eventgrow, an digital marketing company that helps marketers and event directors grow participation in their events through digital marketing. He cut his marketing teeth at The Active Network as a strategic account executive for some of the top endurance and experiential events in the United States, including The Color Run, Spartan Race, and The Electric Run.

Lennie Kwan

VP Customer Experience, CRM, Race Roster

Lennie has over thirteen years working in CRM, enterprise architecture, digital marketing, cloud computing and Salesforce. He has led large-scale transformations of B2B & B2C Sales, Service and Marketing implementations across the country and overseas as a Director & Chief Architect of CRM at a leading telecommunications company, TELUS, as well as a Director at Manulife / John Hancock in the Financial Services industry.

Christine Bowen

Vice President, Programming, Operations & Partnerships, Running USA

Christine joined Running USA in 2009 and during that tenure has more than doubled the size of the annual industry conference. The Running USA industry conference is now hailed as the largest gathering of endurance event professionals world wide, providing educational programming and sharing of best practices. Additionally, she is responsible for managing the organizations key partners, sponsorships, and the growth of education and networking in the sport internationally.

Alex Vander Hoeven

Founder, Race Roster

Alex started his career in Deloitte’s consulting practice working mainly on SAP implementations for large private and publicly owned companies. In 2010, Alex completed the MBA program at the Richard Ivey School of Business in Canada, with a specialization in finance. After his MBA, he teamed up with a group of high school friends to organize Rock the Road 10K, which then led to the founding of Race Roster. Race Roster has grown to become one of the leading registration platforms in the endurance industry, working with over 4,000 races each year. Alex is an avid golfer who loves gadgets and technology. His 10k PB is 52:58.

Tanner Bell

Founder, Ragnar

Tanner co-founded Ragnar in 2004 as a single overnight running relay race with 262 participants. Today, more than 100,000 runners participate annually in 15 road relay races and 11 trail relay races. Tanner has been instrumental in the growth of Ragnar and continues to play an integral role in establishing Ragnar as one of the premier brands in endurance sports.

Tanner lives in Great Britain with his fantastic wife Kristin and four ridiculously cute children. He is an avid runner, cyclist, and skier (snow and water). And, he believes it is never too early or late to become a Ragnarian.

Chantelle Wilder

Founder, Race Roster

Chantelle is the Co-Founder & Chief Operating Officer at Race Roster. Chantelle and her team work with over 4000 event organizers across North America with their largest markets being Ontario, California, Texas and Colorado. Chantelle recently returned to Ontario in 2014 after spending 7 years in Hawaii and more recently 4 years in Silicon Valley. Chantelle believes that interdepartmental communication is key to the success of executing any project and the overall efficiency of a business. All her free time is spent playing pirates with her two little gentlemen. Arrr!

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All attendees will receive a Race Roster YETI mug!

What previous attendees are saying…


“We’re really very honored and excited that the Accelerator Series came to Cincinnati...It was really a good experience. We brought about five members of our staff… I feel they had a home run today! It really was time well spent on a beautiful Friday afternoon. Two of the staff members at my table were very very impressed.”

Iris Simpson Bush, Executive director, Flying Pig Marathon

“I want to thank Race Roster and Running USA for hosting the Accelerator Series here today and I just want to comment on what a wonderful program they offer. Not only do we have the opportunity to network with our peers in the industry, but learn more about marketing trends and the technology that is available out there in the industry”

Shanna Ward, Kentucky Derby Festival Mini Marathon

“The talks in the sessions were invaluable. While we know a lot about what we do, we could always learn something. We already have a few ideas of things we’re going to take back with us to start making a little bit more impact on our event. Hopefully we’ll see you at the Accelerator program next year!”

Cheryl Lawson, Route 66 Marathon

“Today I feel like we really learned a lot about what it means to engage with our customers and target audience so we can target them better on social media and in marketing in general - especially with videos! We’re really excited about that and we can’t wait to put this in to practice.”

Valerie Eredia & Susan Baker, What Do You Run For? & Rhythm Running

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