What shape is your data in?

Before you can unlock the true potential of CRM, you need clean data! That’s where Race Roster comes in.

Cleaning your data will allow you to:

• Know your customers
• Manage data in one central location
• Discover the lifetime value of an individual participant and determine where they spend their money
• Determine retention and event growth statistics
• Reward individuals who have attended many of your events
• Strengthen customer relationships by having access to in-depth participant data across all years