We’ve passed the finish line for 2025, and we’re taking a moment to reflect on an incredible year of growth, innovation, and collaboration at Race Roster. In 2025, we continued to focus on solutions to support events in delivering seamless, impactful, and memorable experiences. Whether it’s enhancing our CRM tools, re-imagining result experiences, or delivering tips and tricks to help you get the most out of our platform, 2025 was all about helping you cross your own finish lines with confidence.
Join us as we celebrate the top highlights and most noteworthy releases of the year. Here’s to the milestones we’ve achieved together—and to an even brighter 2026!
1. Race Roster CRM
1 – Loyalty Reports
Easily identify your most loyal participants. Set your own loyalty criteria (e.g., how many registrations qualify a loyal participant, which events & sub-events apply) to pinpoint and reward repeat attendees, build stronger relationships, and create highly targeted marketing campaigns.
Relevant Resources
2 – Bulk Tagging Contacts
Do you spend hours manually tagging contacts? With the Bulk Tagging feature, you can efficiently add, remove, or update tags for multiple contacts all at once. Assign categories like “Gold Loyalty,” “Volunteer,” or “Staff” at lightning speed to keep your contact lists accurate and organized.
Relevant Resources
- Article: Race Roster CRM’s Bulk Tagging feature.
- Knowledge base: Using the bulk update tool in Race Roster CRM.
3 – Webhooks
Manage data with ease. With Webhooks, you can instantly connect your Race Roster contact data to platforms like Mailchimp or Zapier. Whether you’re handling past event data or running auto-updating reports, Webhooks make sharing and syncing a breeze.
Relevant Resources
4 – Email Campaigns
Personalized outreach is simplified with Race Roster CRM Email Campaigns. Effortlessly create & schedule targeted email campaigns, stylize seamlessly with our drag-and-drop editor, utilize it’s built-in AI features for text and visuals, and drop in content blocks for quick & easy videos, countdown timers, and social links. Need to send registration reminders or loyalty emails? You can do it all with Race Roster CRM.
Relevant Resources
- Knowledge base: Creating a CRM email campaign in my Organization.
- Article: Schedule your email sends with Race Roster CRM.
5 – Email Metrics
Track delivery performance, send test emails, and more to fine-tune your strategy and drive better results.
Relevant Resources
6 – Reporting Filters
We introduced the ability to filter reports in three new ways:
- By registration date
- By event group
- By tags & tag groups
Relevant Resources
7 – Yearly Insights Dashboard (Beta)
The new Yearly Insights Dashboard in Race Roster CRM offers a powerful way to track performance and uncover trends across all events in your Organization. You can effortlessly compare registration progress year-over-year and filter data for deeper analysis. The interactive graph allows you to hover over any point to see exact registration numbers, empowering you to make informed, real-time adjustments to your strategy.
Relevant Resources
2. Timer Tools & Results
1 – The Restricted Bib Pool: A game-changer for timers
Simplify your bib management with our Restricted Bib Pool feature. Manage participant bib assignments securely and streamline this critical aspect of your event logistics.
Relevant Resources
- Article: Introducing the Restricted Bib Pool.
2 – RACE RESULT Integration
Quickly post results with the new RACE RESULT Integration, simplifying the post-event experience for you and your participants.
Relevant Resources
- Article: Post results with ease with the new RACE RESULT integration.
- Knowledge base: Integrating RACE RESULT and Race Roster.
3 – Stream Connect
Managing large volumes of race day photos is now more efficient than ever. Stream Connect integrates seamlessly with third-party file transfer clients like FileZilla, enabling you to upload entire photo collections directly to our servers. This new functionality allows for the transfer of gigabytes of photos at once with enhanced stability, significantly streamlining your workflow and saving valuable time.
Relevant Resources
- Article: Introducing Stream Connect.
- Knowledge base: How do I use Stream Connect to upload photos to a photo gallery?
4 – Results V3
Results V3 was re-engineered from the ground up. This new version of our results platform introduced a mobile-first design, a centralized search experience, reimagined results displays, and more. These features were designed to create a seamless results experience for everyone involved in your event!
Relevant Resources
5 – Updated onboarding process for Timers
We’ve created a guided onboarding process for Timers new to Race Roster, introducing them to the tools they need so they can use them with confidence. This new process ensures Timers are fully equipped to deliver the best results experience for your participants.
Relevant Resources
- Article: Updated onboarding process for Timers.
3. Start Groups
The Start Groups feature provides event organizers with a flexible, intuitive system to manage participant start groups (also known as corrals or waves). By leveraging this powerful tool, you’ll have the ability to create, organize, and assign groups with ease, ensuring a seamless experience for both your team and participants.
Relevant Resources
- Article: Introducing Start Groups.
- Article: Exciting Updates: What’s new for Start Groups?.
- Knowledge Base: How to set up and manage start groups for my event participants.
4. Updated Pricing Displays
Newly updated pricing displays went live in 2025 for events in Quebec and the United States, including all mandatory charges and processing fees in displayed prices.
5. RunConcierge
RunConcierge is an AI-powered platform that connects runners preparing for race day with route-specific knowledge, essential event details, and valuable recommendations from top brands.
Interested in enhancing your event with RunConcierge? Sign up to learn more.
6. Organizational Promo Codes
This year, we made an update to Organizational Promo Codes—allowing you to create promo codes for multiple events within an Organization. Previously, this functionality was offered for events tied through a Timer Association. Now, you can simply connect your events to an Organization to start creating Organizational Promo Codes!
Relevant Resources
- Article: Promo code management at your fingertips.
- Knowledge base: How to set up Organizational Promo Codes.
7. Validation Features
Simplify discounts and offer exclusive sub-event access during registration without the use of promo or access codes.
Relevant Resources
8. Samsung Wallet
Sitting alongside our existing Apple Wallet option, this feature provides even more inclusivity and convenience for your participants.
The “Add to Samsung Wallet” feature allows participants using Samsung Galaxy devices to seamlessly save their event passes directly to their digital wallet. This simplifies their check-in process, reduces the need for printed tickets, and ensures they have all their event-related information securely stored in one place.
Relevant Resources
9. Smart Links
“Smart Links” are a new feature designed to streamline the sub-event selection process for your participants. You can copy direct links that either pre-select and isolate a single sub-event or showcase a specific group of sub-events. This enhancement makes it easier to guide participants to the exact registration options they need, reducing confusion and improving their overall experience.
Relevant Resources
10. Tips & Tricks for Event Organizers
Alongside our product updates, we also shared great tips & tricks throughout the year to help Event Organizers take their events to the next level:
- ✉️ 5 campaign ideas to launch with Race Roster CRM
- 🌎 The road to sustainability: Organizing eco-friendly events
- ❓Great questions to ask on your event registration form
- 🧰 5 Race Roster add-ons to enhance your event
- 📢 5 ways to boost race registration via social media
- ✅ 5 ways to use validation benefits
11. The Business of Running Events Conference
Industry leaders, innovators, and change-makers joined us for three days in San Diego at the 2025 Business of Running Events Conference. This event was packed with invaluable insights, unparalleled networking opportunities, and exclusive perks!
Great news! The Business of Running Events is returning for 2026.
12. Dedicated Support
At Race Roster, we take great pride in providing exceptional support to our customers. Your valuable feedback inspires us to continually enhance our service and deliver the best possible experience. Below, we’ve highlighted some of the feedback you’ve shared along with key performance insights from our support team:
And that’s a wrap on an incredible 2025! A heartfelt thank you to all our amazing customers for trusting us to support the unforgettable event experiences you create. As we look ahead to 2026, we remain dedicated to innovating and enhancing our tools, sharing valuable tips and insights, and providing unwavering support to help you shine. Here’s to building on the momentum of 2025 and making 2026 even more extraordinary!
