How effective is your current digital marketing strategy? How much registration, donation, or store product value is generated from each campaign? After Facebook’s tracking updates, keeping tabs on these metrics has been a challenge for many event organizers. That’s where our new tracking links BETA feature comes in.

What is a tracking link?

With our NEW tracking links tool, you can generate unique Urchin Tracking Modules, commonly known as UTMs, to keep track of registration, fundraising, and event store value! You can view statistics on clicks, conversions, and the monetary value of each referral source. By using these stats to determine where to best focus your digital marketing efforts, you’ll be growing your event, increasing donations, and selling more products in no time.

Learn more about tracking links.