New Release | Estimated Read time – 3:00
Boosting your event’s bottom line just got significantly easier. We are thrilled to introduce the Brand Marketplace page, a streamlined way to connect your event with vetted partner brands, add value for your participants, and generate incremental revenue—all without the heavy lifting of traditional sponsorship management.
Found as a recommended setting on your “Settings overview” page, the Brand Marketplace page allows you to browse and enable specific brand offers that align with your audience. Whether it’s a custom registration question or a carousel offer on the Thank You page, you have the flexibility to choose what works best for your event.

*Note: Available offers will vary based on location.
How it works

Hands-Off Implementation
Once you activate a brand’s offer through the Brand Marketplace page, our team handles the rest – from coordinating with the brand, including the offers on your registration page, to ensuring fulfillment and payout accuracy. Your role is simply to choose the offers that best align with your participants.

Earn Revenue Seamlessly
Each activated offer includes a built-in revenue share determined by the brand. When a participant selects an offer, your event earns a portion of the revenue – this amount varies by brand and is shown on the offer card when you set it up from the Brand Marketplace page. Events are paid out once per month based on the prior month’s Marketplace activity. You’ll receive a consolidated payout covering all brands activated on your event. A detailed statement is included so you can easily reconcile each offer and participant transaction.

No Inventory Management Required
Product fulfillment is handled directly by the brand and coordinated by our team. There is no inventory for your team to hold, products to ship, or data to manage. When a participant opts into an offer during registration, their information is securely passed to the brand, who fulfills the order on their end.

Customization & Costs
Brand Marketplace offers are standardized across all participating events to ensure consistent fulfillment, clear participant expectations, and smooth coordination with each brand. As a result, events cannot modify or customize individual offers. There is no cost for events to participate in the Brand Marketplace program. You simply choose the offers you’d like to enable, and your event earns revenue each time a participant selects an offer during registration.
Offer Types

1. Question Offer
When registering for your event, additional questions will be added to the form.

2. Carousel Placement Offer
After registering for your event, participants will be presented the offer on the Thank You page.
Ready to start earning?
By activating Marketplace Offers, you can:
- Skip the search for partners: There’s no need for a sponsor pitch. These brands are already looking to work with you and pay for it.
- Save time and effort: Once you’ve agreed to the Terms of Service, all you need to do is select the offers you want to present to your participants. Simply enable, and the activation is taken care of for you—no heavy lifting required!
- Generate event revenue seamlessly: Simply activate offers and start earning!

Discover available offers today to enhance participant experiences and start earning effortlessly! Simply head to your “Settings overview” page to enable the new “Brand Marketplace” setting.
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!