Location:
Montreal, CA
Event size:
5,000 - 14,999 participants
$1.3M raised for 78 charities through the Banque Scotia Charity Challenge
6900 registrants in the Half Marathon, 10k, 5k & 500m Kids Run
Participant numbers grew by 25% from 2016 to 2017
Largest sanctioned road race in Montreal in the Spring

Event overview

Banque Scotia 21K de Montreal began in 2003 and is part of the Canada Running Series (CRS). It is an annual Half Marathon, 10k, 5k & 500m Kids Run that aims to raise money for 78 official charities through their Charity Challenge. This two-day event occurs in Parc Jean Drapeau, and takes place in April. At the end of the event all participants, family and friends are invited to the pool deck at Complexe Aquatique for a post-race party complete with refreshments and an opportunity to interact with many of the charities.

14500
in incremental revenue using Onsite app

Banque Scotia Charity Challenge

The Scotiabank Charity Challenge is a unique fundraising and awareness opportunity for local and national charities, where runners raise money for the cause of their choice through the Scotiabank sponsored Races. The official charity sponsors can win prizes based on fundraising runners, dollars, and pledge dollars per fundraising runner.

The Scotiabank Charity Challenge provides a simple and effective way to support local causes that make a big difference in people’s lives. With Scotiabank’s help, 100% of funds raised go to the participant’s chosen charity.

Challenges

  1. Strained technological resources due to the increased scale
  2. Wanted to grow participants to increase fundraising dollars
  3. Needed an integrated bilingual experience, starting from online registration to event day

Results of the Onsite app

  • 5 extra days of registration compared to 2016
  • 4% of overall registrations in final week; led to first sell out in 3 years
  • $14,500 in incremental registration revenue

“Race Roster’s platform allowed us to finally keep online registration open during race week. This led to an all-time record number of registrants and being completely sold out for the first time in 3 years! The transition was easy because the Customer Success Team was quick to respond to any inquiries coming in during race week.”

– Charlotte BrookesCanada Running Series

Our Solution

Keeping Registration Open Until Event Day

The Banque Scotia 21K de Montreal sold out the 10k and Kid’s 500m ahead of packet pickup, with 140 and 160 entries remaining in the 21k and 5k events. In the past online registration was closed before packet pickup to provide enough time to print the bibs and master lists, but by keeping registration open the extra five days, all events sold out by packet pickup, and incremental revenue increased by $14.5K.

Bilingual Registration Experience

With the race located in Montreal, a bilingual landing page was critical to all races selling out. Race Roster went above and beyond in page customization, by creating bilingual buttons and a language toggle feature, which was important for customer experience.

Last Minute Registrations Achieved with Timer Buy-in

The Race Roster Onsite app can quickly assign bib numbers to those that registered during race week, facilitating a seamless collaboration between the timer, event and Race Roster. The Onsite app was critical in allowing last minute registrations. The CRS team has decided to keep registration open until race day again next year, due to this year’s success.