New for CRM Beta Testers | Estimated Read time – 3:00
At Race Roster, we understand that data-driven insights are key to improving your email campaigns. That’s why we’re thrilled to announce the release of open and click metrics within our CRM email platform! Now, you can get deeper visibility into the performance of your email campaigns, empowering you to deliver more refined, impactful communications.
What’s New?
Along with the metrics you already track, our email campaign metrics feature now allows you to measure even more:
1. Open Rate
The open rate reveals the percentage of recipients who opened your email. It answers a crucial question for email marketers: how compelling are your subject line and sender name? This metric helps you measure how well you initially capture your audience’s attention.
2. Click Rate
The click rate shows the percentage of delivered emails that resulted in at least one link being clicked. This gives you a broader view of engagement by highlighting how many recipients take an interest in your email content overall.
3. Click-Through Rate
The CTR takes engagement a step further, showing the percentage of recipients who clicked a specific link out of those who opened the email. This metric is a valuable indicator of how effective individual calls to action (CTAs) are within your email.
By tracking these metrics, you can refine your email strategies, optimize outreach efforts, and ensure higher engagement, ultimately driving more action and results.
Why these metrics matter
These metrics empower you to adjust and improve your campaigns in meaningful ways:
- Understand Audience Behavior: Know what grabs your audience’s attention and adjust your tactics accordingly.
- Boost Engagement Rates: Use data to identify what resonates most with your recipients.
- Refine Calls to Action: Measure and optimize the effectiveness of your CTAs for each campaign.
- Improve Overall ROI: Focus your efforts on strategies backed by performance data to maximize your results.
How to get started
Our open and click metrics feature is now available in BETA for Race Roster CRM users. If you’re already using Race Roster’s CRM and have access to the beta program, you can immediately begin exploring these new metrics on your email campaigns.
Not in the beta program yet? No problem!
Reach out to us to request access or create an organization to get started with Race Roster’s CRM tools.
Your next steps
Email marketing is a powerful tool for event organizers, and with these new metrics, you’re equipped to communicate more effectively and strategically. Whether you’re boosting participant engagement or increasing registration rates, these insights help you make informed decisions and take your campaigns to the next level.
Rely on Race Roster to simplify your communication workflows. Sign up for our BETA today and experience the power of advanced email metrics for yourself!
Take your campaigns from good to great with insights designed for impact.
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!
Tags: CRM
Race Roster
At our core, we are event organizers and athletes serving event organizers and athletes. Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!Related posts
