New Release | Estimated Read time – 3:28

We’re excited to share some game-changing news—our CRM email campaign tool is now officially in BETA! This powerful new feature is designed to help Event Organizers connect with their audience seamlessly. Whether you’re looking to boost registration numbers or strengthen participant loyalty, our new tool can help you achieve your goals faster and more effectively.

Why you’ll love the CRM Email Campaign tool 

1. Effortless integration with your organization’s reports 

Forget about the hassle of importing or exporting contact lists from external sources. With Race Roster’s CRM email campaigns, you can send targeted emails directly to groups based on reports created in your organization. Everything you need is in one place, making the entire process streamlined and efficient.

Example use cases:

  • Loyalty Emails: Send personalized emails to your most loyal participants based on your loyalty report. 
  • Registration Reminders: Send a push email to participants who haven’t yet registered using the retention report.

2. Simplified content creation with Unlayer drag & drop builder 

Creating professional, polished emails has never been easier. The Unlayer drag-and-drop content editor allows you to structure your email exactly how you want it—without needing advanced design skills. Quickly add blocks of text, images, or buttons to create quality campaigns that are ready to impress.

3. AI-powered assistance and an image gallery 

Feeling a little stuck while drafting your message or finding the perfect visual? 

  • Unlayer AI will suggest smart text ideas to help you write faster and more effectively. 
  • Image Gallery + AI Image Creation lets you either find from a curated gallery of visuals or generate custom images tailored to your needs. Say goodbye to writer’s block or hours spent searching for stock images!

Email tool features to enhance your campaigns

We’ve packed this tool with features that will elevate your email marketing game. Here are some of the highlights:

Personalized templates with merge tags

 Add a personal touch to your emails with merge tags like first name, last name, and email—creating content that feels tailor-made for your contacts.

More options are coming soon!

Mobile, tablet, and desktop previews 

 Ensure your emails look great on any device. You can preview your content in mobile, tablet, and desktop views so there are no surprises after hitting “send.”

Easily duplicate & edit emails 

 Need to reuse a successful template? Duplicate an email to quickly create a new version by making small edits while keeping the layout intact.

Review & track past emails 

 After you send an email, a snapshot view lets you review the email’s state, helping you keep tabs on what’s been sent and what worked best.

How to get started 

Excited to try it out?

Join our Beta Test list and create an organization on Race Roster to get started! 

Visit the knowledge base article

Creating a CRM email campaign in my organization

This is just the beginning for our CRM email campaign tool, and we’d love to hear your feedback as you explore its features. Together, we can make communication with your participants effortless and impactful.

What’s new at Race Roster?

Visit our what’s new page for the most noteworthy Race Roster updates!

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Race Roster

At our core, we are event organizers and athletes serving event organizers and athletes. Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!