New Release | Estimated Read time – 3:28
We’re excited to share some game-changing news—our CRM email campaign tool is now officially in BETA! This powerful new feature is designed to help Event Organizers connect with their audience seamlessly. Whether you’re looking to boost registration numbers or strengthen participant loyalty, our new tool can help you achieve your goals faster and more effectively.
Why you’ll love the CRM Email Campaign tool
1. Effortless integration with your organization’s reports

Forget about the hassle of importing or exporting contact lists from external sources. With Race Roster’s CRM email campaigns, you can send targeted emails directly to groups based on reports created in your organization. Everything you need is in one place, making the entire process streamlined and efficient.
Example use cases:
- Loyalty Emails: Send personalized emails to your most loyal participants based on your loyalty report.
- Registration Reminders: Send a push email to participants who haven’t yet registered using the retention report.
2. Simplified content creation with Unlayer drag & drop builder

Creating professional, polished emails has never been easier. The Unlayer drag-and-drop content editor allows you to structure your email exactly how you want it—without needing advanced design skills. Quickly add blocks of text, images, or buttons to create quality campaigns that are ready to impress.

3. AI-powered assistance and an image gallery

Feeling a little stuck while drafting your message or finding the perfect visual?
- Unlayer AI will suggest smart text ideas to help you write faster and more effectively.
- Image Gallery + AI Image Creation lets you either find from a curated gallery of visuals or generate custom images tailored to your needs. Say goodbye to writer’s block or hours spent searching for stock images!
Email tool features to enhance your campaigns
We’ve packed this tool with features that will elevate your email marketing game. Here are some of the highlights:
How to get started
Excited to try it out?
Join our Beta Test list and create an organization on Race Roster to get started!

Visit the knowledge base article
This is just the beginning for our CRM email campaign tool, and we’d love to hear your feedback as you explore its features. Together, we can make communication with your participants effortless and impactful.

What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!