In 2023, Race Roster introduced “Organizations“, providing organizers with a holistic view of all events within their business. This tool quickly evolved and adopted many of the tools found in a Customer Relationship Management platform, becoming a CRM tool in itself, built directly into the Race Roster platform.
Which brings us to today, where we thought, “why not call it what it is?”
We’re excited to deliver fresh CRM solutions to the race industry, allowing event organizers on Race Roster to utilize these tools from the same platform they collect registrations, fundraise, manage volunteers, and more.
In this article, we’re answering top questions about Race Roster CRM:
- What is Race Roster CRM?
- Who is Race Roster CRM for?
- What’s in store for the future of Race Roster CRM?
- How can you use Race Roster CRM?
What is Race Roster CRM?
Race Roster CRM is part of the Race Roster platform’s robust suite of tools. Like the majority of our tools, Race Roster CRM is completely free to use! Our tool is designed specifically with the needs of endurance event organizers in mind, built to help you:
Know your audience
Form stronger connections with participants and others interacting with your organization
Insights across events within your organization
Stay up-to-date on the progress of all of your events & identify opportunities for business growth
Secure sponsors
Prepare compelling reports to secure more sponsors
Send organizational emails
Grow and market your business by sending easy-to-build marketing emails
Tailor communications
Keep your data organized and categorized to streamline your workflow and better tailor your communications to the right audience
Understand & leverage brand loyalty
Understand participant retention & develop valuable insights – who are your most loyal participants?
Use a CRM built-in to Race Roster
Eliminate the need to jump from platform to platform or require multiple logins. Your data is already on the Race Roster platform, making it easy to manage from Race Roster CRM.
Leverage new technology for our fast-pace industry
Use a CRM solution that has been built brand new to best support the industry today and continue to evolve with it.
Who is Race Roster CRM for?
If you manage a 5K, 10K, half marathon, marathon, or any endurance event, Race Roster CRM is useful to you. These solutions are beneficial whether you manage one, or even hundreds of events. Our top two reasons for this are:
- You can see event insights across all years – Race Roster CRM gives you insight into the entire history of all your events. You can analyze retention, engage with past participants, etc. Even if you manage a single event, these year-over-year insights can be key to event growth, securing sponsorships, and more.
- You can market to past participants (Coming Soon) – With Race Roster CRM, you can simply generate a report and soon, you’ll be able to use our CRM email tool to drive registrations for your upcoming events.
What’s in store for the future of Race Roster CRM?
Like our fast-paced industry, our CRM tool is quickly expanding, with additional features currently in the works. Here are just a few we can’t wait to tell you about:
Reports
Create segmented lists to send effective communications, market your event to the right people, analyze retention, provide meaningful data to sponsors, and more.
Webhooks
Skip the manual process of exporting and importing lists into Mailchimp or Zaper. Simply cast the reports you create on Race Roster into the web and hook onto Mailchimp or Zapier.
Drag-and-drop email campaign tool
With Race Roster CRM, you can build an email as easily as you can drag & drop. Drop image blocks into place, customize your content, and send it off to the inboxes of your intended audience.
Create custom tags
Soon, you’ll be able to create your own custom tags! Identify loyalty tiers, differentiate volunteers from participants, and more, to segment your lists and keep your data organized.
How can you use Race Roster CRM?
Before you can try out these great features, you’ll need to get set up. Tana is here to help! She can also answer any questions you have, or help you with anything else related to the Race Roster CRM feature.
Book time with Tana
Learn more in our knowledge base articles:
