New Release | Estimated Read time – 2:09
Note
This feature is only available to Race Roster CRM Beta Testers. Want in? Sign up to be a Beta Tester!
Are you looking to deepen connections with your most dedicated participants? With the addition of Loyalty Reports to the Race Roster CRM, event organizers now have a powerful tool to identify, celebrate, and engage their most loyal attendees.
Not familiar with Race Roster CRM?
Check out our article: Say hello to Race Roster CRM.
What are Loyalty Reports?
Loyalty Reports allow you to pinpoint your most committed participants based on customizable criteria that you define. This powerful feature gives you insights into your community, enabling you to build stronger relationships and create personalized marketing campaigns that drive recurring registrations.
How does it work?
Step 1: Determine loyalty criteria
Select the number of registrations that qualify a participant as loyal. For example, it could be exactly 3 registrations, between 5 and 10, or greater than 15. The criteria is entirely up to you!
Step 2: Customize by event details
Get as specific as you’d like. Base the registration count on detailed filters, such as the event name, sub-event name, event year, or sub-event distance.
Step 3: Add contact filters
Narrow down your results by applying additional demographics, such as age, location, or gender, to create highly targeted engagement opportunities.
This customizable approach ensures your Loyalty Reports align with your unique goals.
Discover the power of Loyalty Reports
Loyalty Reports aren’t just a tool for recognition—they’re a versatile feature for strategic planning and marketing. Here are a few ways you can use them to your advantage:
- Understand your most loyal participants: Discover who your most engaged runners are. For example, while your events may typically attract a 50/50 male-to-female ratio, you might find that your most loyal participants (10+ events) are predominantly female. Use these insights to shape your approach to marketing.
- Recognize extraordinary dedication: Celebrate participants with 20 or more registrations across your organization by creating special VIP perks.
- Boost key campaigns: Create a segment of contacts who have 4 registrations for your specific event, like the 2024 International Marathon, and offer them an incentive to secure their 5th registration.
Why Loyalty Reports matter
Knowing who your loyal participants are can have a significant impact on your event strategy. These personalized insights allow you to:
- Build stronger relationships by acknowledging and rewarding loyal attendees.
- Drive registrations by targeting campaigns for repeat participation.
- Foster long-term community engagement and brand loyalty.
Get started with Loyalty Reports today
Discover how Loyalty Reports can transform the way you engage with your most dedicated participants! Join our Beta Test list and create an organization on Race Roster for early access!
Additional resources: See all other knowledge base articles related to Race Roster CRM.
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!
Tags: CRM
Race Roster
At our core, we are event organizers and athletes serving event organizers and athletes. Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!Related posts
Unleash the power of Event Groups: Discover Race Roster CRM’s exciting new feature!
Read more...
