Social Media 101
Make Announcements, Promote Race Partners, Get Feedback!
Day of Your Event
Designate a race day “socialmedia-ite” to post results, take & share photos, and send real-time reports to finish line announcer.
Within 1 week following your event
Congratulate Runners! Thanks Race Partners & Volunteers Share Results & Media Press Start your early bird special for next year!
ALL YEAR LONG
- Training Tips
- Promote Race Sponsors & Charities
- Share Sponsorship Package
- Promote & Post Results from nearby races
- Announce Reg. Price Increases
Pre-Race (3 Months out)
- Plug Registration and possibly capacity (75% sold out)
- FRESH OFF THE PRESS: share photos of Race T-shirt, Medal, Memorabilia
- Promote Charity & Race Partners
- Announce Promo Codes & Contests
- Video Course Tour
- Announce featured Expo Booths, Entertainment etc.
1 Week Out
- #1 Goal is to Create Hype!
- Share Exciting Press
- Reminder about Race Weekend Price Increase
- Plug all Race Partners
- Announce Elite Starting List, Special Stories!
- Road Closures
Golden Rules of Social Media
Brand Your Race, Share Valuable Info, Engage Regularly
Category:
Tags: Marketing
Tags: Marketing
Race Roster
At our core, we are event organizers and athletes serving event organizers and athletes. Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!Related posts
