Social media icons

Make Announcements, Promote Race Partners, Get Feedback!

Day of Your Event

Designate a race day “socialmedia-ite” to post results, take & share photos, and send real-time reports to finish line announcer.

Within 1 week following your event

Congratulate Runners! Thanks Race Partners & Volunteers Share Results & Media Press Start your early bird special for next year!


  • Training Tips
  • Promote Race Sponsors & Charities
  • Share Sponsorship Package
  • Promote & Post Results from nearby races
  • Announce Reg. Price Increases

Pre-Race (3 Months out)

  • Plug Registration and possibly capacity (75% sold out)
  • FRESH OFF THE PRESS: share photos of Race T-shirt, Medal, Memorabilia
  • Promote Charity & Race Partners
  • Announce Promo Codes & Contests
  • Video Course Tour
  • Announce featured Expo Booths, Entertainment etc.

1 Week Out

  • #1 Goal is to Create Hype!
  • Share Exciting Press
  • Reminder about Race Weekend Price Increase
  • Plug all Race Partners
  • Announce Elite Starting List, Special Stories!
  • Road Closures

Golden Rules of Social Media

Brand Your Race, Share Valuable Info, Engage Regularly


Chantelle Wilder

Chantelle is a Mom, Sales Coach and Marketing Specialist for The Rock the Road 10K. Chantelle is tuned into the needs of Event Organizers and has instilled a culture of service at Race Roster. In 2003, Chantelle earned herself a scholarship at The University of Hawaii where she went on to captain the Cross Country and Track & Field Teams. A few months after graduating and getting married to her biggest fan, Chantelle qualified to compete for CANADA at the 2009 World Cross Country Championships. In the spring of 2010 she placed 5th at the Canadian Half Marathon Championships in her debut race at this distance and in the spring of 2011 ran a time of 1:16 at The NYC Half Marathon.