Make Announcements, Promote Race Partners, Get Feedback!
Day of Your Event
Designate a race day “socialmedia-ite” to post results, take & share photos, and send real-time reports to finish line announcer.
Within 1 week following your event
Congratulate Runners! Thanks Race Partners & Volunteers Share Results & Media Press Start your early bird special for next year!
ALL YEAR LONG
- Training Tips
- Promote Race Sponsors & Charities
- Share Sponsorship Package
- Promote & Post Results from nearby races
- Announce Reg. Price Increases
Pre-Race (3 Months out)
- Plug Registration and possibly capacity (75% sold out)
- FRESH OFF THE PRESS: share photos of Race T-shirt, Medal, Memorabilia
- Promote Charity & Race Partners
- Announce Promo Codes & Contests
- Video Course Tour
- Announce featured Expo Booths, Entertainment etc.
1 Week Out
- #1 Goal is to Create Hype!
- Share Exciting Press
- Reminder about Race Weekend Price Increase
- Plug all Race Partners
- Announce Elite Starting List, Special Stories!
- Road Closures
Golden Rules of Social Media
Brand Your Race, Share Valuable Info, Engage Regularly