February 1, 2016 What Can an Email Client like MailChimp Do for Event Organizers? Email remains an important line of communication between event organizers and prospective participants. Whether you’re marketing or communicating critical event day details, you’ll find yourself asking… ‘How do I know my content is reaching participants?’ To better understand your participants’ degree of engagement with the content you provide, MailChimp reporting allows for insights otherwise not… Articles
March 2, 2015 Five Marketing Questions you can’t Ignore: Pop Quiz Over the last few months we’ve noticed an alarming trend: the vast majority of events are not adopting best practices to market their events, most events aren’t marketing at all! Can you answer these critical marketing questions? 1. What is the lifetime value of a participant? If your event has been operating for more than… Articles
June 9, 2014 Social Media 101 Make Announcements, Promote Race Partners, Get Feedback! Day of Your Event Designate a race day “socialmedia-ite” to post results, take & share photos, and send real-time reports to finish line announcer. Within 1 week following your event Congratulate Runners! Thanks Race Partners & Volunteers Share Results & Media Press Start your early bird special for… Articles
December 9, 2013 5 Ways to Encourage Online Registration Are you tired of manually entering participants into your online database? I will take that as a yes. Check out these 5 Ways to Incentivize People to Register Online. REGISTER ONLINE call to action on the paper form Coupon on the back of the paper form they can redeem at the expo Online registration party… Articles
July 17, 2013 11 Ways To Grow Your Event Without A Lot Of $$ Do you want to grow your event? Of course you do. Here are 11 REAL ways to grow your event without a lot of cash. Step 1: Share a promo code with previous year’s participants, local gyms, churches, and run groups Step 2: Turn Referral Technology on and transform your participants, sponsors, and charity partners… Articles
April 23, 2013 4 Reasons Why Your Event Should Be On Instagram Instagram has proven itself to be an effective social media platform for brands and events to engage with audiences the way they want to be engaged: with visuals and short messages. Here are 4 reasons your event should jump on the Instagram bandwagon. Humanize Your Event Have a healthy balance of business images and fun/personal… Articles
April 23, 2013 5 Reasons Why Your Event Should Use Twitter Many events are turning to Twitter as a fast and easy way to brand, advertise, and build a more successful event. Don’t get left behind! Here are 5 reasons why YOUR EVENT should get on Twitter ASAP. Participant/Sponsor Engagement This is arguably the most important reason why you, as an event, should be on Twitter.… Articles
December 30, 2012 Race Roster Brings Social Media Tools to Running In the Top Stories for 2012 article published by Canadian Running Magazine (runningmagazine.ca), Race Roster made #6 on the list for bringing social media tools to the registration arena. Here is an excerpt from the article: 6. Social media’s influence on the running community Just as with pretty much every other avenue of contemporary life, social… Articles
November 30, 2012 Want to engage regularly on Facebook, but don’t have time? The most common excuse we hear when we ask Race Directors why they aren’t engaging more with their participants on social media channels like facebook, is… Drumroll please…. “I don’t have the time” To this we respond, “You’re right, ‘facebooking’ can be a time suck, but let us tell you how you can schedule all… Articles
October 29, 2012 21 #EventDirectorTips SLEEP! For our Race Director’s with events tomorrow! Remember the #GoldenRule “Some sleep is better than no sleep!” #racedirectortips #goodluck ROAD CLOSURES! This is how you announce road closures! Nice work @marine_marathon http://ow.ly/eNa78 thx @pacepermile #racedirectortips GO GREEN! Do want your race to #GOGREEN! Follow the lead of the @ToWomensRun http://ow.ly/eMvN1 @canadianrunning @roadracemgmt CUT COSTS! CUT COSTS! Do any of your participants have a skill… Articles
