QUARTERLY RECAP | Estimated Read time – 3:35
Our Making Strides Q3 recap is here! This is your quarterly recap of Race Roster’s most noteworthy updates, releases, and more from this past quarter.
1 – The Verdict is in: The Business of Running Events conference was a great success!
From July 8 – 10, 2024, event executives across the globe came together for The Business of Running Events, presented by ASICS and World Athletics. This conference was the very first-of-its-kind, where business tips on research, sponsorship, innovation, and communication took centre stage.
Learn about our top 5 takeaways from The Business of Running Events conference in our article.
2 – Promotional or transactional: What’s your email type?
When setting up a campaign with the Race Roster email campaign tool, you’ll now be asked to select a type:
1. Transactional – These types communicate logistical information, such as packet pickup and QR codes for check-in. These emails should only be sent to your registrants since they are related to their purchase.
2. Promotional – These types typically promote promotional messages, such as newsletters, special offers, and cross-promotional events.
Read the article to learn more about email types on Race Roster!
3 – Updates to Race Roster CRM
Official re-naming announcement
In 2023, Race Roster introduced “Organizations“, providing organizers with a holistic view of all events within their business. This tool quickly evolved and adopted many of the tools found in a Customer Relationship Management platform, becoming a CRM tool in itself, built directly into the Race Roster platform.
Say hello to Race Roster CRM.
Check out the article to learn more about Race Roster CRM.
Categorize with custom tags
With so many people connecting with your organization, your contact pool can quickly fill up with participants, vendors, staff members, and more! As your contact list continues to grow, how can you ensure your pool stays clean and organized?
Set your organization up for success with Contact Tags, our latest addition to Race Roster CRM.
Learn more about contact tags in our article.
Coming soon to Race Roster CRM
Webhooks
Skip the manual process of exporting and importing lists into Mailchimp or Zapier. With webhooks, you can simply cast the reports you create on Race Roster into the world wide web and hook onto Mailchimp or Zapier.
Custom reports
Create retention reports, secure more sponsors with compelling data, or even get ahead and get your segmented lists ready for Race Roster CRM’s upcoming email feature, with custom reports.
4 – New to Predictive Tracking: Custom Map Markers
Custom map markers have arrived to Race Roster’s Predictive Tracking tool. This feature is not only great for on-site spectators, it’s also beneficial for timers and event organizers.
While tracking a participant’s predicted race progress, viewers can now drop a point anywhere on the course map to view stats for that particular placement.
Read the article to learn more about custom map markers.
5 – Tips & tricks
3 great ways to enhance your race spectator experience online
A great participant experience is critical to the success of your event, whether you host a 5K, 10K, half marathon, marathon, or another endurance event. However, great experiences shouldn’t stop at participants! Spectators are often overlooked, but can be just as important to consider, and just as impactful to your event’s reputation.
The good news is, there are a few easy ways to enhance your spectator experience, simply with the use of online tools.
Learn more by checking out our article: 3 great ways to enhance your race spectator experience online.
How to recruit & retain volunteers for your endurance event
Volunteers are the backbone of any endurance event. You invest time and effort in attracting participants to your event who are excited and committed. Building a strong and dedicated volunteer team requires the same time and effort.
The key is to recruit volunteers effectively and deliver an experience that makes them want to return year after year.
However, doing that isn’t always simple. That’s where we can help. In our article, we’ve outlined eight strategies—four for recruitment and four for retention—for finding and keeping volunteers for your endurance event.
Learn more about how to recruit & retain volunteers for your endurance event.
Come get social with us
Check out what we’ve been up to on social media. Here’s some of our favourite content from this quarter!
What’s new at Race Roster?
Visit our what’s new page for the most noteworthy Race Roster updates!
