MAKING STRIDES | Estimated Read time – 3:10

Welcome to the latest edition of “Making Strides,” where we bring you a quarterly recap of exciting updates and enhancements at Race Roster. Over the past three months, we’ve introduced powerful tools and features designed to simplify your event management tasks, improve engagement, and help you build stronger relationships with participants. 

Here’s what’s new from Q1 2025!

1. Loyalty Reports – Celebrate and retain your most dedicated participants 

The Loyalty Reports feature, now part of Race Roster CRM, makes it easy to identify your most loyal participants. By customizing criteria like event name, year, or distance, you can pinpoint and reward repeat attendees, build stronger relationships, and create highly targeted marketing campaigns. 

Discover Loyalty Reports →

 2. Bulk tagging – Save time managing contacts 

Do you spend hours manually tagging contacts? With our new Bulk Tagging tool, you can efficiently add, remove, or update tags for multiple contacts all at once. Assign categories like “Gold Loyalty,” “Volunteer,” or “Staff” at lightning speed to keep your contact lists accurate and organized. 

Learn more about Bulk Tagging →

 3. Webhooks – Seamless contact data integration 

Data management just got simpler. With Webhooks, you can instantly connect your Race Roster contact data to platforms like Mailchimp or Zapier. Whether you’re handling past event data or running auto-updating reports, Webhooks make sharing and syncing a breeze. 

Read more about Webhooks → 

 4. CRM Email Campaigns in BETA – Targeted engagement at your fingertips 

Personalized outreach is now even easier with Race Roster CRM Email Campaigns, now in BETA! Effortlessly create targeted email campaigns with our drag-and-drop editor, powered by smart AI for text and visuals. Need to send registration reminders or loyalty emails? Your CRM can now do it all in one place. 

Try CRM Email Campaigns → 

 5. Email insights – Actionable metrics for future success 

Unlock deeper insights with our new Email Metrics in Race Roster CRM. Track delivery performance and more to fine-tune your strategy and drive better results. 

Explore Email Metrics → 

 6. Boost efficiency with CRM filters 

Apply custom filters to streamline workflows and segment contacts effectively. 

Read about CRM Filters →

 7. The Restricted Bib Pool – A game-changer for timers 

Simplify your bib management with our Restricted Bib Pool feature. Manage participant bib assignments securely and streamline this critical aspect of your event logistics. 

Discover how it works → 

 6. Great tips & tricks for post-event surveys 

Collect valuable participant feedback to improve your next event. 

Learn how →


Stay ahead with Race Roster 

Each update this quarter reflects our commitment to helping you manage events with ease, boost participant engagement, and achieve greater success. 

We’re always here to support you—if you have questions or want to explore new features, don’t hesitate to reach out!

What’s new at Race Roster?

Visit our what’s new page for the most noteworthy Race Roster updates!

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Race Roster

At our core, we are event organizers and athletes serving event organizers and athletes. Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!