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November 30, 2012

Want to engage regularly on Facebook, but don’t have time?

The most common excuse we hear when we ask Race Directors why they aren’t engaging more with their participants on social media channels like facebook, is… Drumroll please…. “I don’t have the time” To this we respond, “You’re right, ‘facebooking’ can be a time suck, but let us tell you how you can schedule all…

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November 29, 2012

Engage Participants with a Virtual Scavenger Hunt

The 2013 road race marketing forecast is in, and creativity is the name of the game. With hundreds of new races popping up, it is important that the classics stay current. You don’t have to add an obstacle to your course or throw mud or paint on your participants (although we agree that can be…

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November 26, 2012

Aloha! Race Director Workshop on Maui in January

On January 18th race directors from across America are invited to gather on the beautiful island of Maui to share ideas, collaborate and learn tricks of the trade at the 1st Annual Event Director Symposium in Maui. This college will be held in conjunction with the Maui Oceanfront Marathon on January 20th. Co-hosts for the…

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November 6, 2012

When and How to Use Promo Codes

Event promotion codes can be a very useful sales tool, but they must be used strategically and with caution. The ultimate goal in the sale of any event is to sell out all registrations or tickets as quickly as possible. In order to accomplish this there must be a sense of urgency created by the…

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November 6, 2012

What Participants Expect at your Event

Most race directors don’t consider themselves small business owners despite having a product (the race) and customers (the participants). As competition continues to mount in the race production world, so too do the expectations of participants. Race ‘A’ for example used to offer a long sleeve technical shirt and a finishing time for $25. Race…

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October 30, 2012

Hurricane Sandy Gives Event Directors a Wake Up Call

In the midst of Hurricane Sandy event directors everywhere are running around with their heads cut off trying to make sense of and plan for the implications this natural disaster will have on their event.

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October 29, 2012

21 #EventDirectorTips

SLEEP! For our Race Director’s with events tomorrow! Remember the #GoldenRule “Some sleep is better than no sleep!” #racedirectortips #goodluck ROAD CLOSURES! This is how you announce road closures! Nice work @marine_marathon http://ow.ly/eNa78 thx @pacepermile #racedirectortips GO GREEN! Do want your race to #GOGREEN! Follow the lead of the @ToWomensRun http://ow.ly/eMvN1 @canadianrunning @roadracemgmt CUT COSTS! CUT COSTS! Do any of your participants have a skill…

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