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February 14, 2013

Safety First: Does Your Event Have a AED on Site?

The first priority of every race director should always be safety! No matter how big or small the event, it is important to have all your bases covered. This can range from ensuring your course doesn’t have any glaring potholes, to providing adequate water along the route, to having the proper medical teams on site.…

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December 31, 2012

5 Reasons Participants Should Create An Account

There are certain tools you should expect from your registration provider. Many of these tools require your participants to be attached to a unique account. A few race directors have mentioned that the option to register online without creating an account would be of interest to them. In our experience, while this might be of…

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December 30, 2012

How To Price Registration for your Event

This blog may create more questions than answers, but at least you will be asking the right questions. First off, every race is different. Different numbers of participants – different distances – different provisions for the runners – different locations and frankly different runners each play a part in the registration price. For example, two…

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December 30, 2012

Race Roster Brings Social Media Tools to Running

In the Top Stories for 2012 article published by Canadian Running Magazine (runningmagazine.ca), Race Roster made #6 on the list for bringing social media tools to the registration arena. Here is an excerpt from the article: 6. Social media’s influence on the running community Just as with pretty much every other avenue of contemporary life, social…

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December 18, 2012

10 Reasons Participants Should Register Online

1. Email Confirmation Your participants will know they are registered for your event immediately. 2. Eliminate Human Error You will no longer be required to manually register participants, which will subsequently eliminate human error. 3. Safe & Secure This is a no-brainer. Race Roster uses 256-bit encryption to make sure customer payment info is safe…

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December 11, 2012

4 Questions To Ask Your Registration Provider

There are certain things you should expect from your online registration provider, such as secure payments, promo codes, and volunteer management. Below are a few questions you should ask your registration provider to ensure you and your participants remain happy. 1. Do you promote races in my area using my participant emails? Some registration companies…

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December 11, 2012

Small Events, BIG Ideas!

I was recently asked to participant in an upcoming panel at the 2013 Running USA Convention. In response to the request I believe I readily agreed to the proposition before even hearing the topics for discussion. Suppose I’m just honored to say anything at anytime and throw in the fact that people may even listen……

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November 30, 2012

Want to engage regularly on Facebook, but don’t have time?

The most common excuse we hear when we ask Race Directors why they aren’t engaging more with their participants on social media channels like facebook, is… Drumroll please…. “I don’t have the time” To this we respond, “You’re right, ‘facebooking’ can be a time suck, but let us tell you how you can schedule all…

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November 29, 2012

Engage Participants with a Virtual Scavenger Hunt

The 2013 road race marketing forecast is in, and creativity is the name of the game. With hundreds of new races popping up, it is important that the classics stay current. You don’t have to add an obstacle to your course or throw mud or paint on your participants (although we agree that can be…

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November 26, 2012

Aloha! Race Director Workshop on Maui in January

On January 18th race directors from across America are invited to gather on the beautiful island of Maui to share ideas, collaborate and learn tricks of the trade at the 1st Annual Event Director Symposium in Maui. This college will be held in conjunction with the Maui Oceanfront Marathon on January 20th. Co-hosts for the…

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November 6, 2012

When and How to Use Promo Codes

Event promotion codes can be a very useful sales tool, but they must be used strategically and with caution. The ultimate goal in the sale of any event is to sell out all registrations or tickets as quickly as possible. In order to accomplish this there must be a sense of urgency created by the…

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November 6, 2012

What Participants Expect at your Event

Most race directors don’t consider themselves small business owners despite having a product (the race) and customers (the participants). As competition continues to mount in the race production world, so too do the expectations of participants. Race ‘A’ for example used to offer a long sleeve technical shirt and a finishing time for $25. Race…

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October 30, 2012

Hurricane Sandy Gives Event Directors a Wake Up Call

In the midst of Hurricane Sandy event directors everywhere are running around with their heads cut off trying to make sense of and plan for the implications this natural disaster will have on their event.

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October 29, 2012

21 #EventDirectorTips

SLEEP! For our Race Director’s with events tomorrow! Remember the #GoldenRule “Some sleep is better than no sleep!” #racedirectortips #goodluck ROAD CLOSURES! This is how you announce road closures! Nice work @marine_marathon http://ow.ly/eNa78 thx @pacepermile #racedirectortips GO GREEN! Do want your race to #GOGREEN! Follow the lead of the @ToWomensRun http://ow.ly/eMvN1 @canadianrunning @roadracemgmt CUT COSTS! CUT COSTS! Do any of your participants have a skill…

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Race Roster Feature Highlight – Gifting

We’re talking about gifting functionality!

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